This is what the MDR is planning for the new lunchtime magazine – and what role “Simone” plays in it | Free press

2023-12-08 07:00:00

From January 8th, ARD’s new lunchtime magazine will be coming from Leipzig. It relies on diversity of perspectives and audience participation.

Media or advertising agencies looking for a precisely defined target group often create a so-called persona. In the case of the new ARD lunchtime magazine (Mima), which will be launched for the first time on January 8th, this persona is called “Simone”.

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