In recent weeks, there has been a challenge between the main sponsors of FantaSanremo. Ticket One wins but Colgate and Lavazza also finish on the podium
Yes, Fantasanremo was a competition even before the official start of the Festival this evening. Many brands, in fact, have been busy in recent weeks involving their communities (and not only) in their respective Fantasy Game leagues. The greatest leverage, obviously, was that of prizes but specific campaigns were also activated to acquire members and position oneself well in the logic of the game. The gong at yesterday’s registrations (net of the Extra Time granted today by the organizers) allows you to make an almost definitive fixing of who won in this race.
To take the lion’s share Ticket One which has 425,000 members offering 250 euro Gift Vouchers up for grabs. The prospect of gifted concerts, obviously, always has particular appeal in a context like that of Sanremo. It is no coincidence that Ticket One is also the main sponsor. Among the other brands at the forefront are lining up Colgate (233.000), Lavazza (233.000), Ciobar (227.000), Queen Rolls (225.000), Chanteclair (221.000), General (152.000) e Perlana (78.000).
In no particular order there are other brands that support the initiative without being main sponsors with excellent performances, among others, for Toyota (222.000) e Prosecco Doc. (234,000). Finally, curiosities in no particular order: the league of Amazon reaches 36,500 participants, Taffo with SanCremo at 52,200 e Radio Deejay to 66,500. There is also a generalist newspaper such as The Republic with 10,600 members. Ah yes, of course there is also La Gazzetta del Advertising waiting for you here.
See you soon!