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Nearly 20% of patients are now consulting platforms like TikTok for skin health details before seeing a dermatologist,a trend that underscores the growing influence of social media and the need for clinicians to actively combat misinformation.This was a key takeaway from presentations at the Society of Dermatology Physician Associates Fall 2025 Conference in San Antonio, Texas, held November 5-9, 2025.
A leading clinician emphasized that “social media is in fact the new WebMD,” highlighting a critical shift in how patients approach their dermatological health. The speaker urged dermatologists to engage online, proactively promoting accurate education and building trust with a digitally-savvy patient base.
Beyond the impact of online trends, the conference also focused on advancements in understanding and treating complex skin conditions. One advanced breakout discussion, titled “I’m Lichen It! Lichenoid Disorders in Dermatology,” aimed to demystify these ofen-challenging cases. The speaker highlighted the varied presentation of lichen planus, noting it can affect not only the skin, but also the hair, nails, and mucous membranes, and even internal organs like the esophagus and bladder.
Given the limited number of evidence-based treatments, clinicians were encouraged to embrace creativity and consider off-label therapies. A particularly concerning trend discussed was the increasing incidence of lichenoid drug eruptions linked to cancer immunotherapies and targeted treatments, prompting a call for dermatologists to maintain a heightened level of suspicion in patients undergoing these therapies.
Granuloma annulare: An Underestimated Rash with Potential Links to Serious Illness
Another session,”The Ringmaster: Taming Granuloma Annulare,” focused on a frequently underestimated skin rash. while generally benign, the speaker cautioned that granuloma annulare might potentially be associated with autoimmune and lymphoproliferative disorders, including Hodgkin’s and non-Hodgkin’s lymphoma. This underscores the importance of comprehensive evaluations and individualized treatment plans, which may sometimes require unconventional approaches.
The Future of Dermatology: AI, Longevity, and Accessible Education
Looking ahead, the conference highlighted exciting developments on the horizon. the speaker expressed optimism about the potential of artificial intelligence and augmented intelligence to improve diagnostic accuracy and enhance patient care in dermatology. Growing interest in longevity medicine
To further bridge the gap between expert knowledge and public understanding, the speaker announced the launch of a new podcast, “Derm-it Trotter! Don’t Swear About Skincare.” The podcast aims to provide accessible education, clinical insights, and practical advice for both healthcare providers and the general public navigating the complex world of dermatologic information.
Why: the Society of Dermatology Physician Associates Fall 2025 Conference addressed the growing trend of patients using social media for skin health information and emerging skin condition trends.
Who: The conference was attended by dermatologists and physician associates, with key presentations from leading clinicians.
What: The conference highlighted the influence of social media on patient behavior, advancements in treating lichenoid disorders and granuloma annulare, and the potential of AI and longevity medicine in dermatology.
How did it end?: The conference concluded with the announcement of a new podcast, “Derm-it Trotter! Don
