Tottenham Hotspur has forged a new partnership with H.I.S. Co., Ltd., designating the Japanese travel agency as its official regional partner in Japan.
The Premier League club’s agreement with H.I.S. extends through the end of the 2027-28 season. The collaboration aims to deliver unique experiences for Japanese fans, including exclusive stadium tours, opportunities to meet club legends, and premium access to matches.
The partnership kicks off with a watch party in Japan for the North London derby on Sunday, February 22nd. Tottenham Hotspur Stadium will also host a ‘Japan Day’ during the home fixture against Brighton in April, celebrating Japanese culture. Furthermore, the two organizations will jointly conduct sustainability-focused educational tours and conferences, aligning with the club’s environmental commitments.
Ryan Norys, Chief Revenue Officer at Tottenham Hotspur, stated, “I am honoured to be here in Tokyo to announce our partnership with H.I.S. This collaboration brings together two brands united through a purpose to provide unbeatable experiences using the global appeal of the Premier League. The partnership is also driven by purpose as we bring our environmental and social impact initiatives to the Japanese market.”
Motoshi Yada, President & CEO of H.I.S., said, “We are delighted to announce our partnership with Tottenham Hotspur, a club recognised globally for its innovation and sustainability. Our mission through this partnership is to “bring the world’s passion closer”. Many football fans dream of one day watching a match in the UK, the home of football. We strive to make that dream a reality for as many people as possible, serving as the gateway to that experience.”
