2023-09-25 00:00:07
The Toyota group aims to achieve annual production of 600,000 electric vehicles through its namesake brand and Lexus. This was revealed by the Japanese economic newspaper Nikkei, citing internal company sources.
Last year, registrations of this type of model amounted to 25,000. However, the Japanese consortium stated at the end of 2021 that it intended to achieve annual sales of 1.5 million zero-emission vehicles by 2026 and 3.5 million in 2030.
This would mean that around a third of its annual production is completely electric for the next decade.
In its goals for 2023, The production figure will be around 150,000 vehicleswhile for the following year, the goal will be closer to 190,000.
Toyota has been one of the most reluctant manufacturers to launch into electrification because its strategy with conventional hybrid engines turned out to be extraordinarily successful. However, once the decision was made, they announced a product offensive that included more than 20 new models and an investment of more than 37 billion euros. Of these, more than half will have been used by the middle of the decade.
Looking ahead to the next Tokyo Motor Show in November, the manufacturer intends to show concept cars of its vision of the future, something that they intend to launch into the leadership of the zero-emission segment. The new model is expected to hit the market in 2026.
Last May, the brand presented a new electric car development center, called “BEV Factory.” Its mission is as ambitious as it is simple: reinvent Toyoda’s zero-emissions strategy by touching all elements, from the chassis to the battery, with the aim of reducing costs and increasing autonomy.
The plan that has been drawn up from the headquarters in Tokyo goes through three phases: the first, which has concluded, was about launching electric models such as the bZ4x or Lexus RZ 450E or UX 300E.
The second, which it is currently in, consists of taking the commercial learning of these vehicles and preparing them for the industrial capacity of 1.5 million in 2026. From that year on, when the new zero-emission car has been presented, the third, marked by a new modular architecture and another software ecosystem.
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