ORLANDO – Universal Orlando Resort is redefining the theme park vacation, aiming to deliver a week’s worth of immersive experiences in one destination. To mark this shift, Universal Orlando has launched a new brand campaign, “This Changes everything,” with the first installment set to air during NBC & Peacock’s Super Bowl LXI.
A Vacation That Transforms
The new campaign highlights the emotional impact of a Universal Orlando vacation, showcasing how shared experiences can create lasting memories.
- Universal Orlando’s new campaign, “This Changes Everything,” will debut during Super Bowl LXI.
- The campaign spotlights the transformative power of vacations through the stories of four diverse guests.
- Universal Orlando features four theme parks, 11 resort hotels, and vibrant nighttime entertainment.
- The campaign will extend beyond television with partnerships including “X,” Twitch, and TikTok.
Developed with Lucky Generals, “This Changes Everything” focuses on the exhilarating and deeply personal experiences unique to a Universal Orlando vacation. The resort, encompassing Universal Studios Florida, Universal Islands of Adventure, Universal Volcano Bay, and the soon-to-open Universal Epic Universe, offers four theme parks, 11 resort hotels, and vibrant nighttime entertainment.
The first spot, “Lil’ Bro,” tells the story of a young boy who gains confidence during a family trip. “Lil’ Bro” will air immediately before the Super Bowl halftime show and is available for preview hear. The remaining stories will be released over the coming month. Directed by Ben Quinn at Superprime, the spots emphasize cinematic storytelling, reflecting Universal’s history of bringing blockbuster films to life.
Danny Brooke-Taylor, founder of Lucky Generals, noted, “Our continued collaboration with the team at Universal Orlando has resulted in authentic storytelling, capturing the emotion felt during a weeklong stay-whether it’s making a little brother feel empowered or helping a teenager rediscover her smile. It’s impossible to leave the parks without feeling transformed.”
The “This Changes Everything” campaign will extend beyond television commercials, incorporating content on “X,” Twitch, TikTok, and othre platforms throughout the year.
