2023-10-16 19:18:18
ILUNION VidaSénior is born, the brand that will respond to the needs of the Spanish senior populationwhich increasingly demands more services in which it can have a greater margin of autonomy in their future decisions, because there is still a lot to live.
The company will also continue working to meet the needs of the elderly and dependent people, but offering new alternatives and adapting to the new realities and needs that society demands, regardless of the age of the people.
The presentation of the brand under which ILUNION Sociosanitario will operate was attended by the Minister of Family, Youth and Social Affairs of the Community of Madrid, Ana Dávila-Ponce de León Municio; the president of ONCE Social Group, Miguel Carballeda; he is the delegated councilor of ILUNION, Alejandro Oñoro; the director of the Sociosanitary division of ILUNION, Paola del Río; and the general director of ILUNION VidaSénior, Cristobal Cuevas.
Also participating in the presentation were the doctor in Sociology, politician and trade unionist, Matilde Fernandez; the head of the Geriatrics service at the Gregorio Marañón Hospital in Madrid, José Antonio Serra-Rexach; and the psychologist and author of the book ‘Aging wisely’, Noemi Tovar.
ILUNION has been providing social and health services for more than 20 years to elderly and dependent people, who need long-term care, specialized attention and help to carry out activities of daily living, but given that society has changed and a new segment, the seniors, the company reinvents its business model to accompany them.
With this transformation, ILUNION VidaSénior Expand your reach by reaching more usersbut continues to maintain the essence that differentiates them, an inclusive business model with the genuine commitment to love, care for and accompany older people and their families.
“Today ILUNION Sociosanitario becomes ILUNION VidaSenior, and ahead is the challenge of connecting with seniors while maintaining our commitment to older people and their families. We change because society has changed, but we maintain our essence, what differentiates us, always putting people at the center… because, even if our name changes, we will remain faithful to our purpose: build a better world with everyone included“, declared the director of the Socio-Health division of ILUNION, Paola del Río.
Cristóbal Cuevas, director of ILUNION VidaSénior, added: “ILUNION VidaSénior wants to respond to the social revolution of seniors. To do this, we stop talking about aging to talk about longevity, we focus on senior people who want to live fully, regardless of their age.”
New approach to the business model
The company’s business model does not change, but the approach does. ILUNION VidaSénior will continue to care for the elderly with the usual respect and affection in the residences, accompanying them in their homes through telecare and offering them home help, but going one step further in this service.
In addition, it will offer alternatives to this new profile of people who demand a series of services that are not so much related to aging, but rather to a new way of living, taking advantage of and enjoying the last decades of life.
Much to live
ILUNION VidaSénior cares for and accompanies older people in every phase of their lives with a comprehensive, close and innovative value proposition, breaking stereotypes, because they believe that after 55, 65 or 75… there are Much to live.
In the words of Cristóbal Cuevas, “We want to respond to the social revolution of the seniors. The first step we have taken is to stop talking about aging and start talking about longevity. We are no longer just talking about people over 75 or dependent, we are talking about senior people who want to live fully. We expanded the focus and now we are also going to target people who seek to have a better quality of life, who care about their health, who have a more active lifestyle, in short, who want to enjoy life.”
“Seniors are showing that you can live fully after 60 years of age.”that they have a lot left to live, and ILUNION VidaSénior will be the one to accompany them,” he adds.
ILUNION Senior Life
ILUNION VidaSénior is made up of 7 residences, 14 day centers, as well as home help and telecare services; and has a staff of more than a thousand professionals, of which 23% are people with disabilities.
It is part of ILUNION, the largest disability employer in the world, which in turn belongs to the ONCE Social Group, the largest generator of social services for people with disabilities in the world; and is faithful to the purpose of working for ““Build a better world with everyone included”.
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