Virginia Joins FTC Lawsuit Alleging Uber Deceptive Practices with Uber One Subscriptions
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A coalition of 22 states,led by Virginia Attorney General Jason Miyares,has joined a lawsuit filed by the Federal Trade Commission (FTC) against uber Technologies,Inc. and Uber USA,LLC,alleging the rideshare and delivery giant employed deceptive tactics related to it’s Uber One subscription service. The legal action, currently pending in the United States District Court for the Northern District of California, is scheduled for trial in February 2027.
State Coalition Takes Aim at Uber’s Subscription Model
Attorney General Miyares announced the state’s participation in the lawsuit on Thursday, emphasizing the need to protect consumers from unfair business practices. The complaint centers around allegations that Uber utilized misleading enrollment, billing, and cancellation procedures for Uber One, a program marketed as a way for customers to save money on rides and deliveries.
The lawsuit specifically targets what authorities describe as negative option marketing – the practice of automatically charging consumers after a free trial period unless they actively cancel. According to the complaint, Uber allegedly misled consumers regarding potential savings with Uber One and created important obstacles for those attempting to cancel their subscriptions. Moreover, the company is accused of billing users before their designated billing date, even while free trials were still active.
Attorney General Miyares Vows to Protect Virginians
“virginians should not be tricked into paying for services they didn’t knowingly sign up for or trapped in subscriptions they cannot easily cancel,” stated Attorney General Miyares. “Deceptive enrollment and billing practices have no place in the marketplace,” he affirmed, pledging continued advocacy for consumer rights.
The legal challenge seeks restitution for affected consumers, alongside financial penalties, legal costs, and a court injunction to prevent future violations of the U.S. Restore Online Shoppers’ Confidence Act and relevant state consumer protection laws.
Broad State Support for Legal Action
Virginia is joined in the lawsuit by the attorneys general of Alabama, Arizona, Connecticut, the District of Columbia, Illinois, Maryland, Michigan, Minnesota, Missouri, Montana, Nebraska, New Hampshire, New Jersey, New York, North Carolina, Ohio, Oklahoma, Pennsylvania, West Virginia, and wisconsin. The District Attorney for Alameda County,California,is also participating in the legal effort.
How to File a Complaint
Consumers in Virginia who believe they were impacted by Uber One’s alleged deceptive practices can contact the Virginia Office of the Attorney General’s Consumer Protection Section at 804-786-2042.
Why: The lawsuit alleges Uber employed deceptive tactics regarding its Uber One subscription service.
Who: The lawsuit is led by Virginia Attorney General Jason Miyares, with a coalition of 22 states, and filed against Uber Technologies, Inc. and Uber USA, LLC.
What: The complaint centers on allegations of misleading enrollment, billing, and cancellation procedures, specifically “negative option marketing.”
How did it end?: The case is currently pending in the United States District Court for the Northern District of California, with a trial scheduled for February 2027. The states seek restitution, penalties, costs, and an injunction to prevent future violations.
