Virginia Beach is poised to welcome a new wave of tourism, extending beyond its traditional summer peak, with the arrival of a major international surfing event and a series of new attractions and accommodations. The destination is increasingly recognized for its evolving offerings, recently earning a spot on the New York Times’ “52 Places to Go 2026” list.
The centerpiece of this year’s developments is the inaugural Super Girl Festival, a globally recognized, all-female action sports weekend, scheduled to debut in Virginia Beach this September. The festival, centered around the largest female surfing event in the world, is expected to draw over 4,000 female athletes competing in surfing, beach volleyball, soccer, and skateboarding. Beyond the competitions, the event will feature concerts, fitness classes, and celebrity appearances, transforming the oceanfront into a large-scale sports and lifestyle experience.
“Events like the Super Girl Festival are really about community and connection, and we know that resonates with our Canadian visitors,” said Nancy Helman, director of Visit Virginia Beach. “Canadian travelers have always held a special place in our history, and Virginia Beach remains an open and welcoming place to experience our world-class events and vibrant coastline.” The influx of visitors is expected to boost the local economy and showcase the city’s growing appeal as a year-round destination.
A New Hub for Surf Culture
Adding to the excitement is Atlantic Park, a $350 million surf lagoon and entertainment district that opened in 2025. This outdoor attraction provides consistent waves for surfers of all skill levels throughout the year, serving as an anchor for a burgeoning entertainment area with restaurants and recreation within walking distance of the boardwalk. Atlantic Park is designed to extend the tourist season beyond the traditional summer months, offering a consistent draw for visitors.
The development of Atlantic Park isn’t just about surfing. it’s about creating a dynamic destination. Restaurants and entertainment options are clustered around the lagoon, encouraging visitors to spend more time and money in the area. This focus on year-round attractions is a key component of Virginia Beach’s strategy to diversify its tourism base.
Boutique Accommodations and Cultural Experiences
New lodging options are also contributing to the city’s appeal. The Sitio, a 20-room boutique hotel, has opened its doors in the heart of Atlantic Park and is currently accepting reservations for its official March inauguration. Designed with a surf-lodge aesthetic, the hotel features thoughtfully designed common spaces, a pool deck, and a full-service bar, providing direct access to the surf lagoon and surrounding amenities.
Beyond the new attractions, Virginia Beach continues to cultivate its cultural scene. The Francis Land House, recently restored, now offers immersive exhibits exploring life in the early 19th century and the stories of those enslaved on the property. The ViBe Creative District remains a focal point for bold murals, independent studios, and creative spaces, adding to the city’s artistic vibrancy.
Expanding the Appeal to Diverse Travelers
Virginia Beach is actively working to broaden its appeal to a wider range of travelers. The city’s commitment to inclusivity and its diverse range of attractions are attracting visitors from across North America and beyond. The Super Girl Festival, in particular, is expected to draw a significant number of female athletes and fans, further solidifying Virginia Beach’s position as a welcoming destination for all.
The city’s efforts to enhance its cultural offerings and create year-round attractions are also paying off. The ViBe Creative District, with its vibrant murals and independent shops, is attracting a younger, more artistic crowd. The restored Francis Land House provides a valuable opportunity to learn about the region’s history and the experiences of those who lived there.
The combination of new attractions, cultural experiences, and a commitment to inclusivity is positioning Virginia Beach as a dynamic and evolving destination. The city’s recent recognition by the New York Times is a testament to its success in attracting visitors and creating a memorable experience.
Looking ahead, Visit Virginia Beach is focused on continuing to develop new attractions and events that will appeal to a diverse range of travelers. The city is also committed to promoting its cultural heritage and preserving its natural beauty. The next major event on the calendar is the official inauguration of The Sitio in March, marking another milestone in Virginia Beach’s ongoing transformation.
What are your thoughts on Virginia Beach’s new offerings? Share your comments and experiences below.
