VOGSY & Google Cloud: A Case Study | Success Story

by Priyanka Patel

VOGSY Launches First Google Cloud-Native ERP for Global Service Firms

Amsterdam-based VOGSY, co-founded by Leo Koster adn Mark van Leeuwen, is disrupting the enterprise resource planning (ERP) market with the release of the first cloud-based ERP solution built entirely on Google Cloud. The scale-up, which also maintains an office in Boston, is already serving clients on every continent, including prominent endorsements from companies like ERP vendor iptor.com.

The company’s platform is specifically designed to address the complex needs of service firms – especially those in the technology, marketing, consulting, and advisory sectors – seeking to expand their international operations. According to a company release, VOGSY streamlines the entire “lead-to-cash” cycle for project-based businesses operating across borders.

Did you know? – The “lead-to-cash” cycle encompasses all stages from initial customer contact to final payment, a critical process for project-based businesses. VOGSY aims to optimize each step within its platform.

Addressing a Critical Market Need

Traditional ERP systems often struggle to accommodate the nuances of global project management, leading to inefficiencies and lost revenue.VOGSY’s approach, leveraging the full suite of Google Cloud products – including App Engine, Gemini, Agent Growth Kit (ADK), Google Kubernetes Engine, Workspace Marketplace, BigQuery, Google Workspace (G Suite), Cloud Storage, Cloud Run, and Firebase – offers a fully integrated and scalable solution.

“The market is demanding a more agile and adaptable ERP system,” one analyst noted. “VOGSY’s commitment to Google Cloud positions them well to capitalize on this trend.”

Pro tip – Google Cloud’s extensive suite of tools allows VOGSY to offer a highly customizable and scalable ERP solution, adapting to the unique needs of each client.

Peer Validation and Rapid Growth

The endorsement from iptor.com, a company with approximately 400 employees operating in 14 countries, is a notable validation of VOGSY’s technology. The ERP vendor views this partnership as a “quality accolade” for the software, demonstrating its ability to meet the demands of complex, international organizations.

VOGSY’s rapid growth is evident in its current client base of approximately 60 organizations worldwide, supported by a team of 16 employees. The company’s mission centers on making cutting-edge technology accessible and valuable, ultimately driving project success, customer satisfaction, and improved margins for its clients.

Future Outlook

VOGSY’s focus on the professional services sector and its deep integration with Google Cloud suggest a strong trajectory for future growth. The company’s ability to simplify global operations for project-based businesses positions it as a key player in the evolving ERP landscape.

why: VOGSY identified a gap in the ERP market: a lack of solutions tailored for the complexities of global, project-based service firms. Traditional ERP systems were proving inadequate for these businesses.

Who: VOGSY, co-founded by Leo Koster and Mark van Leeuwen, is the company launching the new ERP. Key players include its 16 employees and early adopter,iptor.com (400 employees,14 countries).

What: VOGSY released the first cloud-based ERP solution built entirely on Google Cloud, designed to streamline the “lead-to-cash” cycle for international service firms. The platform leverages a extensive suite of Google Cloud products.

How did it end?: The launch is ongoing, with VOGSY already serving clients on every continent and receiving validation from industry peers like iptor.com. The company is experiencing rapid growth, currently supporting approximately 60 organizations worldwide.The future outlook is positive, with VOGSY poised to become a key player in the ERP landscape.

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