2024-05-23 10:01:19
Throughout the framework of the celebration of Web Day 2023, held on the services of the La Salle College, the MX Web Affiliation offered the outcomes of the twentieth Research on the Habits of Web Customers in Mexico 2024.
The examine was carried out in collaboration with Knowsy AI and the Council on Information and Rising Applied sciences (CDETECH), and analyzes how the combination of probably the most superior applied sciences is reworking the behaviors of web customers within the nation.
This version takes an in depth have a look at essential matters reminiscent of digital commerce, web habits, on-line actions, perceptions of synthetic intelligence and the usage of applied sciences in election campaigns, capturing rising tendencies and offering essential information that’s important for each the formulation of public insurance policies and for the definition of company methods.
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This yr’s version is organized into the next sections to offer a whole and up-to-date overview of tendencies:
1. Web customers in Mexico
2. Connection habits
3. On-line actions
4. Use of social networks
5. Promoting consumption
6. Notion of synthetic intelligence
7. Notion of the usage of know-how in political campaigns
“Mexico is experiencing a exceptional technological transformation pushed by the enlargement of connectivity and the implementation of synthetic intelligence (AI), this advance not solely adjustments day by day interactions, but additionally transforms the financial and social constructions of the complete nation. As these applied sciences advance, essential challenges and new alternatives come up for the expansion of our nation,” says Itzul Girón, President of the Council on Information and Rising Applied sciences (CDETECH).
These are the principle findings of the examine:
- What number of are we? Mexico registered a 5.2% improve within the variety of Web customers, going from 96.9 million Web customers to 101.9 million, which represents 84% of the inhabitants over 6 years of age. Of them, 52% are males and 48% girls.
- The place will we join? 39% of these surveyed have their dwelling as their predominant connection level. 27% do it from their work or workplace. Two out of three Mexicans have a continuing connection all through the day. Then again, 12% of customers benefit from public areas reminiscent of eating places, cafes or companies with web. 5% join from squares or parks. 8% stated that college is their predominant level of connection.
- How will we join? 93% indicated that they’ve a WiFi connection, whereas 76% indicated that they’ve a 3G, 4G or 5G mobile community. A major proportion of customers have each varieties of connection, indicating constant connectivity. Solely 3% p.c declared having a satellite tv for pc connection.
- How lengthy are we linked? In comparison with final yr, there was a notable improve within the common Web connection time. Customers who stay linked for 9 hours or extra elevated to 39%, whereas Web customers linked from 7 to 9 hours are 22% of the inhabitants.
What will we join for? Among the many predominant actions that Mexicans perform on the web, the next stand out:
- Ship messages by instantaneous messaging functions: 88%
- Work actions: 80%
- Entry to social networks and different platforms: 79%
- Verify and ship electronic mail: 77%
- Hearken to music, podcasts or web radio: 72%
- Carry out banking or transactions: 72%
- Use maps or geolocation companies: 70%
- Watching films or sequence: 68%
- Make on-line purchases: 65%
- Perform procedures: 65%
- View or learn information or related content material: 64%
- Fee of companies: 60%
- Make video calls: 58%
- Take digital courses or programs: 52%
- Request transportation 47%
- Purchase meals or the pantry: 39%
- On the lookout for a job or having enterprise conferences: 27%
- On-line video video games: 24%
What worries us when crusing? The theft of non-public information continues to be the principle concern of customers with 82%. Worry of being a sufferer of fraud elevated considerably, rising from 52.3% in 2023 to 67% in 2024. Equally, concern about privateness violation elevated from 57.6% to 63%. Concern about cyberbullying continues to be current in 21% of customers.
What are we shopping for on-line? The merchandise that respondents purchase probably the most on-line are clothes, footwear and equipment (63%), and home items (50.5%). Digital objects stay within the desire of on-line consumers (49%). %), in addition to the acquisition of journeys and tickets (45%). Coaching programs, well being care and grocery associated merchandise are bought on-line by simply over 30% of respondents.
What social networks will we use probably the most? WhatsApp and Fb stay the social networks most utilized by customers:
- WhatsApp: 96%
- Fb: 86%
- Instagram: 81%
- YouTube: 63%
- TikTok: 62%
- Twitter (X): 62%
- LinkedIn: 46%
- Telegram: 40%
- Pinterest: 34%
- Threads: 11%
What will we do on social networks? Using social networks appears to be targeted on the next predominant actions:
- Social and household connection: 83%
- Entry to info: 79%
- Entry to leisure content material: 63%
- Product buy: 37%
- Seek for evaluations or suggestions: 34%
- Provide skilled companies: 26%
- Seek for employment: 17%
What will we consider Synthetic Intelligence? 59% stated that they had used an Web-based software with AI. 74% of these surveyed see AI as a software for choice making, whereas 43% see it as a complement to choice making, 31% see it as an enchancment in choice making and 16% see it as an enchancment in choice making. % admits not realizing something concerning the topic.
Why is the usage of Synthetic Intelligence being thought-about within the nation? Actions associated to work and productiveness stand out with 56% inside the areas during which AI is taken into account helpful. 48% consider that AI is beneficial in instructional and studying processes, 30% for communication instruments, 24% for mobility functions and 39% to enhance the group of non-public actions. 23% contemplate that one of these know-how is beneficial for the creation of digital content material, 19% for leisure and 18% for enhancing safety techniques.
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By adopting rising applied sciences, Mexican corporations can optimize their processes, scale back prices and enhance the standard of their services and products, which can enable them to place themselves extra solidly each nationally and internationally.
“We consider that the incorporation of recent rising applied sciences, reminiscent of Synthetic Intelligence, within the enterprise world in Mexico is essential to take care of competitiveness in a continuously evolving international setting. These applied sciences supply unprecedented alternatives to enhance operational effectivity, knowledgeable choice making and customization of services and products to fulfill the calls for of the continuously altering market,” stated Pablo Corona Fraga, President of the MX Web Affiliation.
Concerning this subject, Julio César Vega, Basic Director of the MX Web Affiliation, highlights that: “the implementation of those applied sciences can promote innovation and the event of recent concepts and enterprise fashions in Mexico. By harnessing the potential of Synthetic Intelligence and different rising applied sciences, corporations can uncover new methods to handle enterprise challenges and generate added worth for his or her clients.”
“At Universidad La Salle México we’ve got a dedication to innovation, the technology of data and excellence within the complete coaching of individuals. We’re proud to hitch such related initiatives because the examine offered by the Web MX Affiliation, conscious of its excessive worth to encourage, create and remodel by know-how,” commented Eduardo Gómez, Vice Chancellor of Analysis at La Salle College, “ On this sense, we’re dedicated to contributing to this, by the event of undergraduate and graduate instructional applications, which promote creativity, experimentation and analysis.”
The MX Web Affiliation considers that the nationwide digitalization technique shouldn’t solely give attention to increasing the geographic protection of the service, but additionally on guaranteeing its high quality and continuity all through the nationwide territory. The adoption of applied sciences
Superior applied sciences and funding in new technology infrastructure are priorities to maintain Mexico updated with international digital evolution. This entails enhancing present networks and adopting new applied sciences, reminiscent of 5G and satellite tv for pc connectivity options, to increase entry the place conventional infrastructure is inadequate or non-existent.
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2024-05-23 10:01:19