2023-05-14 09:05:27
At only 28 years old, she must take the helm of one of the country’s best-known DIY brands. Agathe Monpays, former general manager of the Cypriot and Greek branches of Leroy Merlin will become, next September, the next boss of Leroy Merlin in France, announced the group this week.
Agathe Monpays graduated in 2016 with a master’s degree in management, marketing and distribution from the IESEG in Lille, a business school. She has spent her entire career in brands owned by the Mulliez, a powerful family. holding many brands known in France, such as Auchan, Boulanger, or Kiabi.
First alternately for two years as a marketing project manager within the Happychic textile group (Bizzbee, Brice, Jules), Agathe Monpays then cut her teeth at Leroy Merlin in 2016 as sector manager in Valenciennes (Nord ), then store manager in Tourcoing.
From Greece to France
In 2022, the young woman benefited from a great promotion by becoming the general manager of the Leroy Merlin brand in Greece and Cyprus. In Athens, she was in charge of eight company stores, she said. in the magazine Planète Grandes Ecoles fin 2022.
In Greece, the young woman had to learn to live with the realities of her “long-term impact profession”, to learn Greek but also to manage “the nights of her seven-month-old baby”, she says. She was also able to closely observe the differences in habits between customers in France and the Greeks. “I would say that the first difference is the level of do-it-yourself of the inhabitants: the culture of do-it-yourself is probably more established in France, where the Greeks more easily have recourse to professionals to carry out their work,” she explained.
After a year in the Mediterranean, Agathe Monpays will return to the fold next September as head of Leroy Merlin France. A surprising arrival for such a young candidate, who was talked about on social networks.
No connection with the Mulliez family
Many commentators suspected the new 28-year-old boss of belonging to the Mulliez family, owner of the Adeo group and the Leroy Merlin brand. Suspicions of nepotism quickly denied by The voice of the North et Releasewho ensure that she is not born or married to a member of the Mulliez family.
At the head of the do-it-yourself and decoration brand, Agathe Monpays “will have the mission of continuing the dynamic initiated towards a platform company for a positive habitat” and will have to work in particular on “new solutions for the habitat including energy renovation “, indicates Leroy Merlin in a press release.
“She will also be in charge of strengthening the attractiveness of the brand, which has been part of the top 3 favorite brands of the French for several years”, writes the company. His predecessor, Thomas Bouret, 51, will also rise in rank. This fall he will become the director of international development for the Adeo group, which oversees the Leroy Merlin, Bricoman and Weldom stores.
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