Tenerife, Spain, 2025-06-16 18:33:00
Grace Charis, a rising star in the golf world, transitioned from social media influencer to competitive golfer, making her debut in the Ladies European tour.
- Charis has amassed millions of followers on Instagram and TikTok.
- Her interest in golf sparked during the COVID-19 pandemic.
- She launched her own golf apparel brand, Dialed Golf.
- Charis made her debut at the Tenerife Women’s Open in Spain.
How did a 22-year-old social media personality, known for her viral content, find herself competing in a professional golf tournament? Grace Charis, with over three million followers across Instagram and TikTok, has swiftly become a prominent figure in the golf world.
Charis’s golf journey began a few years ago, sparked by a sudden change. With her collegiate rowing career unexpectedly over, Charis sought a new athletic outlet. Introduced to golf by a friend, she quickly developed an “instant infatuation” with the sport.
Around the same time, Charis started posting on social media more, and her golf-related content started gaining traction. She realized her golf posts were a hit, leading her to create more content about the sport, which in turn, deepened her interest.
“I would post golf stuff, and it did well, so I was like ‘O.K., I’ll post more golf stuff,'” Charis says in a recent conversation. “It went along with my journey of getting into the game of golf and getting deeper into the content ideas and learning that.”
Charis admits that she sometimes wishes she could separate her social media life from her golf life to focus more on improving her game.
“It’s hard to do both social media and [pursue a career in] golf,” Charis says. “Part of me just wants to play golf and the other part of me, like making content, you have to go into it with a different mindset. You can’t really do both at the same time. I have a weird medium where it kind of works out now and I’m able to kind of do both, but it took me a long time to get hear.”
She credits her social media career with igniting her passion for golf. Initially, Charis would simply hit balls at the driving range, but soon she wanted to play full rounds and improve her scores. The “golf bug” had bitten.
“Over time, [shooting a viral golf video is] not as fulfilling to me as shooting a low round or grinding to beat a score or something, so I love games and stuff,” Charis says. “Golf finally became a game of trying to shoot low or beat the person you’re playing with.”
Building a Brand
From a novice to a golf influencer in a few years, Charis expanded her brand by launching a golf apparel company in April. Dialed Golf was created to fill a void in the golf fashion world.
“I wanted to be able to wear something that represented who I am on the course,” Charis says. “Dialed is supposed to be where personality meets performance-representing the growth, where you don’t have to come from [a golf background]. I’m not a golf person, but chasing your dreams and trying to push yourself to learn more about yourself and your abilities-that’s what Dialed is to me.”
In her debut last week at the Tenerife Women’s Open in Spain, Charis represented her own golf brand on the course.
Charis finished at the bottom of the leaderboard with a 26-over finishing score. This isn’t unexpected for a professional newcomer. For Charis,the experience was an opportunity to grow her game and learn from some of the world’s best women golfers.
“being out there competing with them, I can see where I need to grow my game, or I need to do this. It narrows down what I need to work on to get to that level,” Charis says.
Charis plans to continue competing in tournaments.Fans can expect to see more of her in the golf social media space.
“Shooting low scores and playing in tournaments is a challenge, so for me it’s fun to work towards and I’ve found a lot of self growth in that. I like that process a lot,right now at least.”
What’s Next for Grace Charis?
Grace Charis’s journey from social media star to professional golfer showcases a modern approach to the sport. Her story provides insight into the evolving landscape of women’s golf.
Charis’s debut at the Tenerife Women’s Open, though resulting in a score below expectations, was a valuable learning experience. She aimed to hone her skills by competing against established professionals.These events are essential for growth.
Charis plans to continue her pursuit of professional golf. This includes competing in more tournaments and expanding her presence on social media.
Here’s what fans can anticipate from Grace Charis in the near future:
- Increased Tournament Participation: Charis is committed to competing in more tournaments to steadily improve her game.
- Continued Content Creation: Expect more golf-related content on her social media channels, where she has a strong following.
- Brand Visibility: as she competes, Charis will continue to represent and promote her golf apparel brand, Dialed Golf.
- Personal Growth: Charis emphasizes the self-improvement that comes with pursuing ambitious goals.
what key strategies is Grace Charis using to enhance her professional golf career? Charis is focusing on improved skills, competitive play, and expanding her platform within the golf community.
Additionally,Charis is strategically leveraging her social media presence to connect with fans and potential sponsors. She uses her platforms to document her journey, share insights, and interact with her audience.
The success of Charis’s dual career as a social media influencer and professional golfer is yet to be determined. However, she embodies a new generation. She is using her platform to not only grow her career but also the sport of golf.
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