Mar 10, 2023
If talking about a smartphone The brand most people think of Probably the most popular brand in the market. There are 5 major brands such as Apple’s iPhone, Samsung, Oppo, Vivo and Xiaomi.
No matter where you walk If you try to ask a stranger that he uses any brand of smartphone More than half of the answers It must be one of the top 5 brands above for sure.
But believe it or not, in fact, the iPhone, which is Apple’s smartphone, is gaining popularity among Gen Z people around the world. which is a group of people born after 1996
If telling about the popularity of the iPhone among Gen Z people, it would have to be an example of the statistics of using smartphones according to the age range of people in the United States.
It found that 34% of iPhone users in the United States are Gen Z.
While only 10% of Samsung’s smartphone users are Gen Z people
Plus, as a whole, the iPhone still occupies more than 50% of the “smartphone” market share in the United States.
While the rest of the other brands do not know how many dozens. hundreds of brands Together they share the remaining half of the market.
in Asia itself There was a similar picture..
in South Korea Which is considered the birthplace of Samsung, the world’s “giant” smartphone manufacturer.
Instead, more than 52% of South Koreans aged 18-29 admitted that they use an iPhone rather than a Samsung.
This statistic is considered very interesting because Samsung cannot “take over” the customers who are the new generation at all until letting Apple take share in the smartphone market. more and more
Not even the “hometown” of Samsung itself..
In Thailand, even without smartphone usage data of users in each age group
But according to StatCounter GS for February 2023
Found that Apple eats the most smartphone market share, is number 1 with 31% market share.
Followed by Samsung and Oppo with 19.9% and 16.6% market share respectively.
The question that arises is, “Why do Gen Z prefer iPhones?”
And what is Apple using to attract Gen Z..
This question is not difficult to answer because what Apple uses to convince Gen Z people to choose to use the iPhone instead of using other smartphones on the market with dozens of hundreds of models to choose from.
In addition to strong branding Which has already attracted Gen Z people to want to use the iPhone to follow their friends.
Another important thing that makes Gen Z people pour their hearts into this brand. is what is known as the ecosystem itself.
Especially “features” that help facilitate small things for people who use iPhones and other Apple devices.
For example, the AirDrop feature allows users to send files, images, video clips, or even website links to other Apple devices, whether they are their own. or of those around them
Which if you don’t use an iPhone, you won’t get this little convenience.
In addition, another important feature Attracting Gen Z best is the feature iMessage, Apple’s exclusive messaging system that will only work with iPhones and other Apple devices.
In this regard, many people may think why Feature iMessage has become such a big deal. Even though it looks like it’s just a messaging system..
In fact, it must be said that Gen Z people are being pressured by society.
Because if anyone who does not use an iPhone will have to talk to other friends in the group via SMS instead and will not be able to use the various features that come with using iMessage, such as
Group creation, sending pictures, video clips, GIF files, sending stickers, emojis, reactions and unsent messages will not be possible at all.
In addition, Apple also clearly distinguishes who send messages between SMS and iMessage by using different text box colors.
If using iMessage, the message box will be blue.
But if using SMS, the message box will be green.
which in the United States There is even a point where Gen Z people are being pressured by their friends to buy an iPhone instead of other brands’ Android smartphones just because they want to use iMessage.
but fortunately in our Thailand There was no case of peer pressure. The kind that Gen Z people in the United States have to face
Because in Thailand, we prefer to use the LINE application to talk to each other. which can be used in all smartphone models, all brands currently on sale
and when society Putting pressure on Gen Z to use iPhones according to their friends, Apple ultimately benefited.
And because Apple is known as a company that can build a “strong” ecosystem.
Using a single iPhone So it’s something that rarely happens.
Because if anyone has used many Apple devices together, be it iPhone, iPad, MacBook and Apple Watch.
It will be found that these different Apple devices can work together seamlessly within the Apple ecosystem.
For example, the AirDrop feature is used for sending images, video clips or files, copying-pasting text and images across devices, and easily syncing history.
Making it more likely that Gen Z people will have an “opportunity” to buy more Apple devices without ending up using just one iPhone.
or in this case We may jokingly call that the iPhone has the ability. “Call a friend” of it..
Plus, as iPhone users have more and more other Apple devices, they’ll be in the world of Apple’s ecosystem until they can’t step back easily.
According to a survey of more than 4,000 Europeans, 52% of Europeans who use the iPhone admit that they are likely to continue using the iPhone without switching to other brands of smartphones.
While there are not many people using Android smartphones. who admits to continuing to use Android
And the fact that Android smartphone users say they won’t continue using Android
That means They want to switch to the iPhone itself.
And according to data compiled by the Financial Times, for every 100 iPhones sold, Apple will be able to sell more devices. in the following proportions:
– 26 iPads
– 17 Apple Watch watches
– 35 pairs of AirPods headphones
While Samsung can sell more devices per 100 smartphones, the proportion is much smaller than Apple.
– Galaxy Tab 11 units
– 6 Galaxy Watch watches
– 6 pairs of wireless headphones
In addition, the fact that Apple has an increasing number of iPhone users, both from Gen Z and other age groups, also creates another benefit for Apple, which is
Apple can make money from subscription services. (Subscriptions) have increased, including Apple Music, iCloud, Apple TV+ and Apple Arcade, etc.
This will help make money for Apple in the long run, apart from device sales alone. Because do not forget that Buying a smartphone It’s a one time payment and it’s done.
But subscription services are something customers pay for on a monthly basis.
In an era when people around the world tend to use their own smartphones “longer” than they used to be
that means How brands, including Apple, generate sales From frequently changing smartphones, there will also be a chance to decrease.
From collecting data from research companies abroad, it was found that in the past 2020, on average, people around the world will replace a smartphone every 43 months, up from the 28-month average in 2013
that means Smartphone brands need to come up with a strategy to “hit the market” with a growing group of new users.
And it’s Gen Z that has become an eye-catching target group. Because if brands can get into the hearts of this group of customers and build strong brand loyalty
On the day that Gen Z people grow up, they have higher purchasing power. it is possible that They may choose to use a smartphone. as well as other devices by continuing to buy their favorite brands.
And given the current situation, it seems that Apple is increasingly taking its place in the hearts of Gen Z and may continue to do so in the long run. It’s possible..
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