2023-05-29 11:05:35
When the internet didn’t play a role in business life, mail order was already around. There are also curious reasons why wine became a pioneering product in the online business.
The Tyrolean wine mail order company Vinorama has existed for 35 years and is therefore one of the pioneers in the domestic online business. The path to get there was initially purely analog, of course. And as strange as it may sound, it might have taken even longer without Austria’s accession to the EU. Because before 1995, every bottle of imported wine had to state who had imported the grape juice to Austria.
After the shock caused by the wine scandal about antifreeze and banned sweetening in 1985/86, the domestic wine industry was …
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