Willy Wonka’s World Comes to Life Through New Scent Collaboration with dusk
A limited-edition collection of home fragrances and bath products inspired by the classic film Willy Wonka & The Chocolate Factory is set to launch june 30, offering fans a chance to experience the iconic factory through scent.
For generations, audiences have wondered what the fantastical world of Willy Wonka actually smells like. Now, a collaboration between Warner Bros. Revelation Global Consumer Products and Australian fragrance brand dusk promises to answer that question. The new range aims to capture the joy, curiosity, and childhood wonder of the beloved film, bringing the legendary factory to life through a series of whimsical fragrances.
The original Willy Wonka & The Chocolate Factory film was released in 1971 and has become a beloved classic for its imaginative storytelling and memorable characters.
A Whimsical Journey for the Senses
The collection features seven unique scents, each designed to transport consumers directly into Willy Wonka’s imaginative world. These include:
- Scrumdiddlyumptious: A rich caramel fragrance with notes of toffee, butterscotch, and praline.
- Violet, You’re turning Violet!: A playful blend of blueberry and grape with a sugar candy base.
- Chocolate River: A velvety scent of melted chocolate and praline petals.
- Marshmallow Pillows: A soft and sweet fragrance with layers of nougat, marshmallow, and vanilla.
- Oompa Loompa-Licious: A flavorful fusion of peanut butter, honey, and chocolate with a smooth vanilla base.
- Lickable Wallpaper: A fresh and fruity scent with notes of popping gum, fruit salad, banana, and vanilla.
- Golden Ticket: A limited-edition fragrance featuring golden chocolate orange, mandarin, sugar candy, vanilla, and cinnamon.
Imagine the scent of a thousand fruits bursting forth! This fragrance aims to replicate the sensory overload of wonka’s edible wallpaper.
Each product – from hand-poured candles to room sprays and indulgent body products – has been carefully crafted to provide an immersive experience.
“Willy Wonka & The Chocolate Factory is a film that has captured the imaginations of generations,and we’re thrilled to bring that whimsical world to life in a entirely new way – through scent,” stated a senior official at Warner bros. Discovery Global Consumer Products ANZ. “Who hasn’t wondered what a chocolate river or a lickable wallpaper might smell like? With this collection, fans can finally experience those fantastical fragrances.”
According to a company release, dusk’s Chief Marketing officer emphasized the brand’s commitment to creating magic through fragrance. “We’ve always believed in creating a little magic with our fragrances, and what better inspiration than Willy Wonka’s world of pure creativity?” they said. “This collaboration lets everyone become that lucky Golden Ticket winner every time they light a candle or spritz a room spray.”
The “Golden Ticket” fragrance is a limited-edition scent, so grab it while you can for a truly unique olfactory experience!
Immersive Experience at Sydney’s QVB
To celebrate the launch, dusk will unveil “Whiff & Wonder,” an immersive activation near its new flagship store in Sydney’s Queen Victoria Building (QVB). From july 3 to July 13, the QVB space will be transformed into a mini-Chocolate Factory, complete with themed décor and interactive scent experiences. The new QVB flagship store will open its doors on July 3, offering fans a chance to step directly into Willy Wonka’s world.
The Willy Wonka & The Chocolate Factory x dusk collection will be available starting june 30 at dusk stores nationwide and online at dusk.com.au. This limited range promises to delight both long-time fans of the film and anyone seeking a touch of nostalgia and fantasy in their home. Step into a world of pure imagination and scent and rediscover a childhood dream you can actually smell.
