Wine merchants forced to reinvent themselves in the face of “a France which is suffering and another which is having fun”

The hedonistic euphoria of Covid-19 has passed. The big winners of successive confinements (their businesses had remained open when the restaurants had to lower the curtain), wine merchants are back to 2019 levels, the reference year for learning lessons. “After increasing by 21% between 2019 and 2021, the number of visits to wine merchants returned in 2022 to the situation in 2019, analyzes Joseph Bordonaro, Kantar Drinks expert. On the other hand, the average ticket continues to progress (data collected by Panel Worldpanel for Kantar over one year and stopped at the end of June), the French spending almost 3.70 euros more on each visit compared to the situation before the epidemic crisis. »