With “difts”, solidarity is a gift

2023-11-08 12:26:25

Exactly as for the name BlaBlaCar which he took time to find, it took several months for its founder, Frédéric Mazzella, to invent the name which would summarize his concept of gift giving put in place a year ago by his new start-up, Captain Cause, a corporate sponsorship platform. “Dift (contraction of don and gift, which means gift in English), it also works internationally,” says the entrepreneur, happy with his discovery.