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French Athleisure Brand huit Hosts Exclusive ‘Athlife’ Wellness Experience in Seoul
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A unique blend of fitness, luxury, and French sensibility captivated participants at a recent event hosted by huit, aiming to redefine the athleisure lifestyle.
French premium athleisure brand huit, a division of Gritty (CEO Moon Young-woo), successfully concluded a special ‘athlife’ class on Saturday, December 6th, at the Sofitel Ambassador Seoul Hotel in Jamsil, Songpa-gu, Seoul. The event, designed as a restorative year-end ritual, focused on alleviating accumulated fatigue and fostering inner well-being through aromatherapy and mindful movement.
A Panoramic Setting for Holistic Wellness
The ‘Witte Day Aslife’ class was strategically held on the 32nd floor of the sofitel Ambassador Seoul Hotel, specifically at the rooftop bar ‘Latitude 32’. This location offered attendees breathtaking panoramic views of the southeastern Seoul skyline, enhancing the luxurious and immersive experience.The collaboration with the renowned french luxury hotel underscored huit’s commitment to providing a premium lifestyle offering.
Expert Guidance and Immersive Activities
Leading the class was Dareum Choi, a celebrated instructor and CEO of Yoga Hill, who also serves as a brand ambassador for Witte. Choi brings a distinguished background to the role, including leadership of the acro yoga performance team A CLOW and direction of a leading yoga instructor training center. Her accolades include recognition as one of the International Integrative Therapy Society’s 100 therapists and a grand prize win at the WYC World Yoga Championship, as well as participation in the 2022 ‘Wanderlust korea’ event, where huit was a primary sponsor.
The session commenced with an impressive acro yoga demonstration by Team Aklow, promptly setting a tone of artistry and athleticism. Participants then engaged in a yoga class designed to promote body balance and muscle relaxation,enhanced by the therapeutic benefits of aromatherapy using specialized aroma oils.
Signature Comfort and Exclusive Perks
Prior to the class, all attendees were provided with apparel from huit’s signature ‘TICHA’ line. Participants consistently praised the line’s exceptional softness and elasticity, highlighting the brand’s dedication to comfort and performance.
Adding to the event’s appeal, a drawing offered participants the chance to win valuable prizes, including a 100,000 won online product exchange voucher for huit, a branded glossy padded pouch bag, and a cocktail voucher for two at Sofitel Latitude 32.
Positive Reception and Brand Vision
The event generated notable positive feedback, with attendees expressing thankfulness for the holistic experience.One participant noted, “It was nice to feel pleasant both physically and mentally, and I am grateful to have been able to spend one of the most special days of the year.” Another attendee remarked on the brand’s ability to deliver a sense of luxury, stating, “It was precious to be able to feel the luxury of French sensibility, from the witty athleisure wear experience to the artistic acro performance and yoga class.”
Jo Hye-seon, Senior Vice President of Gritty’s Witte Business Division, emphasized the brand’s commitment to creating unique and memorable experiences for consumers. “As a French premium athleisure brand, we want to provide consumers with an athleisure class with unique themes that go beyond the experience and leave a lasting impression,” she stated. “We are operating with care so that you can experience Witteman’s brand mood,lifestyle pursued,and the difference between product lineup and product power through direct experience,so we hope for your continued interest and participation.”
