2023-11-01 14:02:08
A little over a year ago, on October 28, 2022, Elon Musk made the purchase of Twitter official for USD 44,000 million.
Since then, everything has changed: the tycoon fired half of his employees, created a subscription system, pardoned thousands of deleted accounts and – perhaps the most shocking thing – burned all the marketing books by changing a world-renowned brand for another. and counterintuitive: X.
Social network X and the balance after one year since the purchase
In a survey that the newspaper El País conducted on 21 high intensity usersmore than 90% agreed that they use the Internet the same or less than a year ago and that your overall experience got worse.
These feelings have a correlation in the changes in the platform architecture. Obsessed with turning it into an “app for everything” that generates the resources lost due to the drop in advertising, Musk decided to give more visibility to paid publications to the detriment of information.
X is valued at less than half of what Elon Musk paid for Twitter
They also cause uncertainty the emotional and financial ups and downs of the owner, who seems to manage the fate of the network as he pleases and, above all, the polarization and toxicity which were already noticeable before their arrival, now accentuated thanks to a “release” of bots and spam that generates more and more discomfort among those who do not wish to receive anonymous or gratuitous attacks.
But like addicts who can’t decide between pros and cons, most of those surveyed answered that Maybe they will leave the network, although not for the moment.
Elon Musk, criticized by X users for the new subscription method applied in 2 countries
Between the force of habit and the unattractiveness of emerging alternatives, only three reasons would definitively unbalance the balance: that you have to pay to use it, that it stops working well due to technical problems and that the community moves to another, better network. .
MVB JL
#users #Twitter