According to recent news, Facebook will be revamping its display algorithm, with a separate Home page and a Feed page. The Home page will display what Facebook calls “Creators.” It expects to include the Pages, People We Follow. Video clips, Reels, and other types of content collectively known as “Content” using the Discovery Engine to display content randomly. And using algorithms to show what we care about, like For You on TikTok and YouTube’s Home page (it’ll mimic all competitors) we can imagine. It will not show what we are tracking. or not showing the pages that we like But it shows what interests us from our addictive behavior. (There was an experiment in our Feed page in the past that it shows results about the content of the pages that we don’t like but the algorithm expects us to be interested.)
The content of all friends, groups and pages that we follow. It will be moved to a new tab called Feed instead, but you can also choose Favorites to separate the content that we love special into the Favorite bar, this ability, Facebook began to gradually update to use some already. And it is expected to be used simultaneously around the world within the next week. Let’s see if there are things we need to know or what techniques. To increase the reach (Reach) for the fan page! Get ready for changes to Facebook’s Home page and Feed in 2022.
We can imagine when we were on YouTube if we were watching a video clip of the Inner Strength series. of the Yod Yut channel until the end. After that, the algorithm will display our home page as many video clips about the internal force series. Regardless of the channel’s subscriber count, it will focus more on relevance to what interests us. But it will not fail to show what we are interested in from the channel that we watched until the end. That is to say, if the Yodyuth Channel had uploaded another video clip about the Inner Force series. It will definitely show results. Here’s what’s going on on the Facebook Home page, so here’s what. We don’t have to worry too much about likes or followers. To make our posts show up on the user’s home page, we just create interesting content. Satisfied with users and trapping algorithmically is enough which will be extended as follows:
Captions play a very important role. Basically, it must be attractive. The length of the caption is just right. It’s 1-2 lines. Don’t finish it! If the caption is good and long enough, there is a see more button. and invite people to read This one would be flawless. But for that technique We should post captions with keywords or keywords that we want to convey to the reader. It’s the same in every post, not constantly changing, for example, a cafe page, every post has a shop name. The name of the menu you are posting. Store location, etc., and adding the same hashtag (#) will help a lot in managing your posts. If you check in, you should check in every time you post. You may use emoji emoji in the caption. But it’s not that it’s too cluttered.
In addition, imagine that when posting a caption The user reads until the word “See more” around lines 8-10 (yes . can be inserted between the lines). If the content is stuck, can’t wait to click to read more. This is very important to the new algorithm. We need to get readers to click on the word “see more”.
Once the algorithm has been adjusted to find content to display according to the interests of Facebook users, then we can apply the principle of posting ads on Facebook. (Not just about pictures) that is to say, images must catch the eye of the user. As he scrolled through quickly, he had to stop and watch. This includes the cover image of the link we shared. and pictures we post The letters must not be too many, should not exceed 20% of the total area. Or not at all would be great. The image must have a central point of view. not many details It’s not a wide shot. There is no point for the viewer to focus on anything.
Recommend a tool to check the text area on the image that should not exceed 20% >>click<
Examples of images that are suitable for posting on Facebook
If the page has many admins It is recommended to divide the responsibilities. For example, a page about a cafe, the 1st person posts only savory food, the 2nd person posts sweet food and bakery, the 3rd person only posts drinks, etc. It will make the style and language. not much different Otherwise, the algorithm may produce unique results indefinitely, causing the audience to not know or see us less. Finally, our shop is not addicted to the Facebook market. If there is only one person, there is no need to worry about using different languages. however We should also divide the content into categories and variety, not just posting the same story, such as the restaurant’s menu, looping over and over and inserting other stories sporadically. This is not appropriate Posts should be posted at the same frequency, e.g. alternating posting dates, or if there are 3 categories in one day, post all 3 categories at the appropriate time (e.g. breakfast, drinks + bakery, lunch, dinner, stories) general, etc.) Consistency is more important than ever. That is to say, you must post every day for all categories regularly. Otherwise it’s like we’re going to start over.
Another important thing is that it’s over to post to get likes. The amount of access from the quote post, press the vote here. and hoping to increase the reach of the main content of the page as well Let us only post things that are really relevant to the target audience of the page and if we have content that we want to present that is too different from our peers. For example, the Appdisqus news page that focuses on IT news. If a website wants to create content related to esports or games, it may be a separate page. but draws people to the same website This will get more people to read the website. Because the new algorithm doesn’t care about page followers anyway.
For the techniques mentioned above It comes from the experience and knowledge that the author has gathered here. which the new algorithm is not yet activated. Even after opening it, it would be difficult to understand it. And the system is an AI that can develop itself. So we must learn to understand it. in order to reach more target groups as well I hope this article will be useful to you friends, more or less.