2023-11-16 18:05:27
The Interbank Electronic Payment Group of the West African Economic and Monetary Union officially launched the campaign to promote payment by GIM UEMOA card this Thursday, November 16, 2023 in Ouagadougou. The campaign will run for 45 days, i.e. until December 31, 2023.
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The UEMOA interbank banking group operates in the eight countries of the UEMOA area through the promotion of interbanking and the interoperability of payment systems. Its main activity is the promotion of the card in the UEMOA area. From November 16 to December 31, 2023, the focus is on Burkina Faso for the first edition of the card payment promotion campaign.
Omar Ismaël Bokoum, president of the national electronic banking committee
According to Omar Ismaël Bokoum, president of the national electronic banking committee, the initiative of the commercial promotion campaign is part of the dynamic started by GIM UEMOA to encourage the populations of UEMOA to use bank cards as an instrument of payment in order to limit the circulation of cash. And in turn, strengthen the confidence of bank customers in magnetic cards and electronic payment terminals.
« The observation is the predominance of the species in the UEMOA area and in Burkina Faso in particular. However, digital technology is at the heart of transactions and financial management. The main objective of this commercial campaign is to increase public awareness of the benefits and opportunities offered by card payments, and to stimulate acceptance of cards by merchants. Ultimately, the mission of this campaign is to popularize bank card payments and to work to promote the use of payment terminals by the population.“, explained Omar Ismaël Bokoum.
Campaign to promote payment by GIM UEMOA card
The campaign is planned to last 45 days, from November 16 to December 31, 2023. It mainly targets the general public and merchants. As a result, three major activities will take place during the campaign period.
According to Omar Ismaël Bokoum, there will be a promotion at the points of sale of certain businesses, competitions for card holders and rewards for merchants.
GIM UEMOA card payment promotion campaign
Rewards are planned for both card holders and merchants who play the game. For holders of GIM gadgets, around 200 vouchers worth 25,000 FCFA will be awarded to them. . Concerning merchants, GIM gadgets, voucher purchases from on-board merchants and a recharged GIM/MasterCard prepaid card will also be made available to them.
Aminata Catherine SANOU
Madina Zongo/SARE (Intern)
Burkina 24
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