Transform lives through products, services and initiatives. That is the objective of the ten companies that have received the Brands that Fall in Love award.
The international Brands that Fall in Love awards are a pioneering initiative promoted by the Brands that Fall in Love agency. The objective of this initiative is to promote and recognize exceptional brands of companies, ventures, institutions and individuals that seek to transform business models from the realization of the shared purpose and the emotional connection between brand and people.
The awards have recognized DKV’s trajectory as an employer brand; GuruWalk, in the field of Tourism and Restoration; from HIT, in the specialized services sector; Kilimanjaria, in the field of new ventures; of Percentile, in FMCG and Retail; Robin Good, in Integration and Social Inclusion; Too Good To Go, in matters of the Environment and Sustainability; Trison Necsum, in Innovation; SIC4Change, in Third Sector) and Gravity Wave, which has received the Grand Award.
connect with people
In addition to that, during the awards gala, six honorary awards have been presented that recognize the work carried out by three businessmen and three reference brands in different categories. Thus, in the field of innovation in marketing, the award has gone to the Mexican firm MindStrategics, led by its CEO, Joel Muñoz; in the Commitment for change in the world for Kike Sarasola, CEO of Room Mate; in Business Transformation, the award went to Yeidy Ramírez, CEO of Dexter; in Professional career for Tomás Junquera, counselor for cultural industries; in promotion of culture from the exhibition sector for Cines Yelmo, represented by José M. Bolaños, director of Marketing and the promotion of values through animated video for Mondo TV, whose CEO, Maria Bonaria, has collected the award.
These awards were born to recognize and promote the management of those brands that have managed to connect with people, through a shared, genuine and transformative purpose in the pandemic and post-pandemic period, as the CEO and founder of Brands that Fall in Love has recalled, Vivian Garcia.