2023-04-25 08:30:00
It’s been over a decade since Steve Jobs passed away and many of his lessons have been learned in the last few decades, but we all know that Steve Jobs was a great management guru.
A few days ago Jobs’s letters were published talking about meetings and team management, collected in a book that can be consulted and downloaded for free. “We all need time to not get distracted by our personal work,” she says. “Meetings (suppliers, interviews…) take up personal time and reduce engineers’ productivity.” Well today we have an important new story about Jobs. He was very clear on how to identify the most productive people.
Results-oriented employee
Apple had a problem with the mouse. Steve Jobs and his team prepared Apple for the launch of its first personal computer, but each iteration of the mouse design was expensive, unreliable, and difficult to produce. They hired a lot of people, but they missed the point. “I remember yelling that it would take five years to design a mouse and cost $300 to produce. “I finally got fed up and went out and found David Kelly Design…and after 90 days he got a mouse for $15, which was a hit,” Jobs explained. In 1980, Apple turned to IDEO, a design agency founded and run by creative David Kelly. The goal was to design a mouse that would last longer and reduce production costs by 10%. Kelly and his design team collected and used everyday objects to create working prototypes. A ball of deodorant served as a mouse ball. The lid of the butter container served as a lid.
After designing the Apple mouse, Kelly founded the Stanford School of Economics and co-authored the best-selling book Creative Confidence. focus on the final product
In this way, the founders of Apple realized that theThe best employees are those who focus on the end goal, not in repeating the successes of the past. In short, always those what looking for a alternative they focus in the final product. According to Jobs, the main problem is that many people confuse what he calls “process” with “content.” For Jobs, a “process” is a process. When a company is successful, he assumes there is some “magic” in the process that led to that success and tries to replicate that process.
After a multidisciplinary team has created a successful product, the multidisciplinary team is formed to develop the next product. So you want to institutionalize the process within the company. “It doesn’t take long for people to confuse the process and the content,” the former chief executive said. He also said that he has found that the people who really understand the content are the best. (For “content,” think of something that will have tangible results for your business.) According to him, they are “difficult to handle. But I support it because I know the content well. The best employees are the ones who get angry when others don’t contribute, the ones who get angry when others don’t take advantage of opportunities, and the ones who don’t always get the job done because they understand what really creates value. . .
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