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Tesla Launches “Tesla ride” Program to Showcase Full Self-Driving and Grok AI

Tesla is embarking on a nationwide initiative to demystify its Full Self-Driving (FSD) technology and introduce consumers to the capabilities of its new Grok AI system. The program, dubbed “Tesla Ride,” offers supervised FSD demonstrations and AI-guided experiences directly to potential customers through real-world trips.

The new program aims to address public perception and build confidence in Tesla’s advanced driver-assistance systems. Tesla has long faced scrutiny regarding the naming of its “Full Self-Driving” capability,which currently requires active driver supervision. This initiative appears to be a direct response, offering a hands-on experience to showcase the technology’s potential while reinforcing safety protocols.

Did you know?– Tesla’s “Full Self-Driving” requires active driver supervision and is not a fully autonomous system. The name has been a source of ongoing debate and regulatory scrutiny.

How Tesla Ride Works: A First-Hand Experience

According to the official Tesla Ride website, participants will take the driver’s seat while a tesla Advisor acts as co-pilot. The Advisor will guide riders through the latest supervised FSD features, vehicle comfort settings, and in-car entertainment options. A key component of the experience will be direct interaction with Grok AI. The AI is designed to answer questions and even provide entertainment during the ride, offering a glimpse into the future of in-car experiences.

Though, Tesla is implementing safeguards. Sessions are limited to 45 minutes, and participants must possess a valid driver’s licence and insurance. Interested individuals are encouraged to schedule their Tesla Ride in advance by contacting Tesla directly.

Pro tip:– Schedule your Tesla Ride in advance,as availability is limited. Sessions are currently running through December 2025 in select locations.

Expanding Reach and Cautious Rollout

The “Tesla Ride” program is currently running across multiple markets from October through November, with availability extending into December 2025 in select locations. Participating states include Michigan, Virginia, Illinois, Nevada, and California, among others.

A review of the program’s official webpage reveals a cautious approach, with prominent disclaimers emphasizing that FSD Supervised does not equate to full autonomy. This messaging underscores Tesla’s commitment to responsible deployment and transparency regarding the current capabilities of its technology.

A recent statement from a senior official highlighted Tesla’s unwavering focus on safety. “Elon said it in 2021: “For self-driving, even if the road is painted fully wrong and a UFO lands in the middle of the road, the car still cannot crash and still needs to do the right thing.” This philosophy, the official explained, is embedded in the core programming of Tesla’s autopilot system.

“The prime directive for the autopilot system is: Don’t crash,” the official stated. “That really overrides everything.No matter what the lines say or how the road is done, the thing that needs to happen is minimizing the probability of impact while getting you to your destination conveniently and comfortably.”

Reader question:– What are your thoughts on Tesla’s approach to naming its driver-assistance features? Share your opinions in the comments.

The “Tesla Ride” program represents a significant marketing push, aiming to bridge the gap between perception and reality regarding Tesla’s autonomous driving technology and the innovative capabilities of Grok AI. It remains to be seen how this initiative will impact public opinion and ultimately,the adoption of these advanced features.