32Gi Named Official Nutrition Partner of Comrades Marathon Through 2028
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A long-term partnership will see 32Gi Sports Nutrition fueling athletes at the iconic South African ultramarathon, including the historic 100th edition in 2027.
the Comrades Marathon Association (CMA) and 32Gi® Sports Nutrition have announced a three-year partnership, designating 32Gi as the Official Nutrition Partner of the Comrades Marathon from 2026 to 2028. This collaboration extends through the race’s centennial celebration in 2027, marking a significant milestone for both organizations.
A Return to the Roots for 32Gi
This partnership represents a unique homecoming for 32Gi, as the brand was originally launched at the 2010 Comrades Marathon. Since its inception, 32Gi has established itself as a leading provider of endurance sports nutrition in Southern Africa. The company’s products are specifically formulated to address the challenges of ultra-distance running, prioritizing endurance, digestive comfort, and sustained energy.
“Comrades is where our journey began,” stated a senior official from 32Gi Sports Nutrition. “This race shaped our identity and the type of products we set out to develop, nutrition designed for the most demanding ultra-distance conditions.To return now as the official partner for the centenary cycle is an honor for our brand,and a celebration of our commitment to runners across South Africa and beyond.”
Complete Support for Athletes
Under the terms of the agreement, 32Gi will provide a comprehensive range of nutritional solutions along the Comrades Marathon route, including energy gels, anti-cramp formulas, and performance enhancers. This support will be available to all athletes, from elite competitors to first-time runners.
Beyond product provision, the partnership will focus on education. Collaborative initiatives will be launched to help runners optimize their fueling, hydration, and race-day strategies. 32Gi will also expand support zones and improve accessibility to fueling options throughout the course. Notably, all 32Gi products are both Kosher and Halaal certified, catering to a diverse range of dietary requirements.
A Proudly South African Partnership
The collaboration is also being hailed as a testament to South African innovation and dedication to the sport of running. A company representative emphasized the personal connection between 32Gi and the Comrades community, stating, “Our relationship with Comrades has always been personal. We’ve grown alongside this community, and our products were built with these athletes in mind. We are proud to support the Comrades Marathon through its next chapter, particularly its 100th edition.”
The CMA echoed this sentiment, with a general manager noting, “We are really pleased to welcome 32Gi as the official Nutrition Partner of the Comrades Marathon for the next three years. Their drive to provide products to fuel the running ambitions of endurance athletes is perfectly aligned with the commitment of our ultramarathon to athlete wellbeing and performance excellence.” The CMA believes 32Gi’s established presence within the race’s history, having been utilized by numerous runners – including champions and medalists – over the past 16 years, will substantially benefit athletes.
Why did this partnership happen? 32Gi, launched at the 2010 Comrades Marathon, sought to reaffirm its connection to the race and support the running community it was founded to serve. the CMA sought a nutrition partner aligned with its commitment to athlete wellbeing and performance.
Who is involved? The Comrades Marathon Association (C
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