Justin Bieber’s ‘Peaches’ Cadillac Coupe DeVille Heads to Auction
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A piece of pop culture history is up for grabs: the 1968 Cadillac Coupe DeVille featured in Justin Bieber’s hit music video “Peaches” is being auctioned, offering a unique prospect for collectors and fans alike.
The iconic vehicle, central to the visual narrative of Bieber’s chart-topping song, will be available through Gotta Have Rock & Roll, with bidding commencing with a minimum of $110,000. The auction is scheduled to conclude on December 5,2025.
A Star Car from a Global Phenomenon
The Cadillac Coupe DeVille played a prominent role in the “Peaches” video, showcasing bieber driving and dancing around the classic car. The video itself has amassed an impressive 826 million views, accompanied by nearly 2 billion streams, cementing its place in contemporary music culture.This widespread exposure significantly elevates the car’s collectibility.
The car’s appearance in the video, released in March 2021, is the primary reason for its auction. Justin Bieber and his team selected the vehicle for its aesthetic appeal and vintage charm, aligning with the song’s upbeat and nostalgic vibe. Gotta Have Rock & Roll is handling the auction, specializing in pop culture memorabilia.
Pristine Condition and low mileage
Beyond its celebrity association, the vehicle is reported to be in extraordinary condition. According to sources familiar with the sale,the car boasts a recent paint job,giving it a virtually new appearance,and has accumulated only 30,000 miles throughout its history. These factors contribute to its appeal as a highly desirable item for serious car collectors.
The Cadillac underwent a thorough restoration prior to its appearance in the music video, ensuring it was presented in optimal condition for filming.The consignor, who wishes to remain anonymous, acquired the vehicle several years ago and decided to auction it to benefit charitable causes.
Proceeds to Benefit Charity
adding another layer of appeal, the consignor has confirmed that all proceeds from the auction will be donated to charity. This philanthropic aspect transforms the purchase into more than just an acquisition; it becomes a contribution to a worthy cause, effectively turning this “peachy ride” into a “good-deed machine,” as one source described it.
The auction is currently open for pre-bids and will officially conclude on December 5, 2025. The final sale price remains to be seen, but experts predict it could exceed $200,000 given the car’s unique history and charitable tie-in. The auction’s outcome will demonstrate the enduring power of music and celebrity influence on the collector car market.
The auction presents a rare chance to own a tangible piece of a modern musical landmark, while simultaneously supporting charitable initiatives.
