‘hurry Up Tomorrow’ Flops at the Box Office,Finds Unexpected Streaming Life with Jenna ortega and The Weeknd
Despite a star-studded cast and the creative involvement of Abel “The Weeknd” Tesfaye,the 2025 thriller Hurry Up Tomorrow proved to be a critical and commercial disappointment upon its theatrical release. Though, the film, starring Jenna Ortega, has experienced a surprising resurgence in popularity on streaming platforms, becoming one of the most-watched titles on Starz this February.
ortega, who has recently enjoyed success in roles like Wednesday Addams on Netflix and a return to the Beetlejuice franchise, saw Hurry Up Tomorrow as one of two big-screen releases in 2025 that failed to resonate with audiences. While the horror fantasy Death of a Unicorn is now viewed with a degree of appreciation, Hurry Up Tomorrow has largely been considered the greater misstep.
The film,directed by Trey Edward Shults (It Comes at Night),centers on “a musician plagued by insomnia [who] is pulled into an odyssey with a stranger who begins to unravel the very core of his existence.” Critics were largely unimpressed, awarding the film a dismal 14% rating on Rotten Tomatoes.One review humorously suggested audiences “fast-forward to the workweek,” while Jeff Ewing of Collider noted the film suffered from underdeveloped characters and repetitive story beats, adding that it “gets going in the final act” too late.
Despite the negative reception, Hurry Up Tomorrow has found a second life on streaming services. As of February, it ranked as the second-most-streamed movie on Starz in the U.S., trailing only Nnamdi Asomugha’s 2025 drama, The knife. Though, this streaming success hasn’t erased the film’s initial failure. Rotten Tomatoes currently lists Hurry Up Tomorrow as Ortega’s lowest-scoring project to date across both film and television.
The film’s box office performance was particularly lackluster. Released on May 16, 2025, with a production budget of $15 million, Hurry Up Tomorrow grossed just $7.7 million worldwide. The film opened in over 2,000 U.S. theaters to underwhelming results, and within two weeks, it had been pulled from almost all locations, ultimately playing in only 124 theaters by its fourth weekend before box office data collection ceased.
Written by Reza Fahim, Trey Edward Shults, and The Weeknd, and produced by Kevin Turen, The Weeknd, and Harrison Kreiss, Hurry Up Tomorrow boasts a runtime of 106 minutes.Despite its critical failings and initial box office bomb, the film’s streaming performance suggests a lingering curiosity among audiences, proving that even the most panned projects can find an audience in the evolving landscape of film distribution.
Why did Hurry Up Tomorrow fail initially? The film was a critical and commercial failure due to negative reviews citing underdeveloped characters and a slow-paced plot. it opened to underwhelming box office numbers and was quickly pulled from most theaters.
Who was involved in the film? The film starred Jenna Ortega and involved Abel “The Weeknd” Tesfaye as a writer and producer. Trey Edward Shults directed, and the writing team included Reza Fahim and Harrison Kreiss. Kevin Turen also produced.
What is the film about? Hurry Up Tomorrow follows a musician struggling with insomnia who embarks on a surreal journey with a stranger, leading to a questioning of his reality.
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