Lego unveils its first KPop Demon Hunters set, featuring Derpy Tiger and Sussie Bird, priced at $69.99 and shipping on August 1, 2026, after a record 12-month development cycle driven by the film’s global success.
The Lego Group has launched its first KPop Demon Hunters set, a 825-piece model of the animated film’s iconic characters Derpy Tiger and Sussie Bird, marking a rapid 12-month development cycle fueled by the movie’s unprecedented global success. The set, which retails for $69.99, is available for pre-order on Lego.com and ships on August 1, 2026, just over a year after the film’s June 20, 2025, debut on Netflix.
Design and Features of the KPop Demon Hunters Lego Set
The set captures the key behaviours from the movie for fans to discover,
according to Lego, with poseable features and movie-inspired details. Derpy Tiger includes two facial expressions, a rotating neck for Sussie Bird, and accessories like two love notes and a flower pot—a nod to the film’s romantic subplot. A hidden compartment in Derpy’s head stores accessories, while Sussie Bird can be displayed separately or perched on Derpy’s head. Senior Design Master Wes Talbott, who worked on the project after watching the film multiple times, emphasized attention to detail, including Derpy’s distinctive eyes, which underwent multiple design iterations.
The company says the new KPop Demon Hunters-inspired set was designed in record time from brief to final model,
reported Polygon, highlighting the speed of development. This rapid turnaround contrasts with Netflix’s initial underestimation of the film’s global appeal, which led to a scramble for merchandise. Lego’s set is part of a broader merchandising boom, with additional KPop Demon Hunters sets planned for 2027.
KPop Demon Hunters’ Global Impact and Merchandise Expansion
KPop Demon Hunters, directed by Maggie Kang and Chris Appelhans, became a worldwide phenomenon, amassing 500 million views on Netflix within its first year and winning two Academy Awards. The film’s soundtrack, including the Grammy-winning single “Golden,” further boosted its cultural footprint. As of June 2026, the movie remained in Netflix’s global Top 10 for 51 weeks, with 3.7 million views in the prior week alone.
The success has spurred a surge in licensed merchandise, from American Girl dolls to Vans sneakers and Penguin Random House books. Lego’s set joins offerings from Mattel, Hasbro, and Funko, with additional KPop Demon Hunters products expected in 2027. A second film is in development for 2029, and Netflix is planning a global concert tour and theatrical rerelease for the franchise’s anniversary.
Market Availability and Pricing
The Derpy Tiger and Sussie Bird set is available for pre-order at $69.99, with shipping commencing August 1. Retailers like Amazon, Walmart, and Loungefly offer backpacks and school supplies, with prices ranging from $38.49 to $69.99.
Fan Reactions and Future Plans
With a sequel in development and additional merchandise planned, the franchise’s expansion shows no signs of slowing.
What Comes Next for KPop Demon Hunters
Lego’s 2027 set lineup remains unannounced, but the company has hinted at expanding its KPop Demon Hunters collection. Meanwhile, the sequel, slated for 2029, is already in production, with directors Maggie Kang and Chris Appelhans returning to helm the project.
For fans, the next major milestone will be the film’s one-year anniversary celebrations, including free outdoor screenings and special events at Netflix House locations. As the franchise continues to grow, the KPop Demon Hunters brand is poised to remain a cultural force, blending music, animation, and merchandise in a way that has captivated audiences worldwide.
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