Timex has expanded its E Line watch collection with three new quartz models featuring a TV Dial
design, a retro aesthetic originally introduced by the brand in 1983. The new 30mm watches, available now on the company’s U.S. website, offer a more compact and affordable alternative to the brand’s recently launched automatic series.
Reviving the 1983 TV Dial Aesthetic
Timex is leaning into its archives with the latest additions to its E Line. The new releases—the TW6A01000, TW6A00900, and TW6A00800—reintroduce the rounded square case shape that the brand first debuted in 1983. While the original design has been updated for modern wearers, the company has scaled the case down to a compact 30mm size with a thickness of 8.5mm and 36.5mm of lug-to-lug spacing.
Design Variations and Pricing
The three new quartz watches offer distinct color configurations, each paired with a 10mm stainless steel bracelet featuring a butterfly deployant clasp. The bracelet is designed to accommodate wrist sizes ranging from approximately 5.3 to 7.5 inches.
| Model | Case Tone | Dial Color | Price |
|---|---|---|---|
| TW6A01000 | Silver-tone | Light pink | $269 |
| TW6A00900 | Gold-tone | Champagne | $289 |
| TW6A00800 | Two-tone | Champagne | $289 |
These models are positioned as dress watches, prioritizing a slim profile and the precision of quartz over the sport-oriented features found in other recent Timex releases. All three variations are currently available for purchase through the Timex U.S. website.
Comparison With the Automatic E Line
The release of these quartz models follows closely on the heels of a different set of E Line watches. Earlier this month, Timex introduced three automatic variants: the TW6A00500, TW6A00700, and TW6A00600. These automatic models differ significantly from the new quartz offerings, featuring larger 38mm cases and Miyota 8215 movements visible through exhibition casebacks.
The price gap between the two series reflects their mechanical differences. For consumers, the choice between the two series largely depends on whether they prefer the traditional mechanical experience of an automatic movement or the simplified maintenance and smaller form factor of the quartz-powered TV Dial collection.
The Broader Timex Atelier Strategy
These E Line launches arrive during a year of varied activity for the brand. Beyond the E Line, Timex has also been focusing on its higher-end Atelier line, which debuted earlier this year with the Marine M1a automatic dive watch. That model, launched on September 25, represents a different market segment, featuring a Swiss-made Catena SA 100 movement, 200m water resistance, and premium materials like ceramic and enamel.
