2023-04-23 21:09:52
Even before the tragedy at the Caudry factory (Nord), the impact of which is mainly felt in France, sales of frozen pizzas were under pressure. DENIS CHARLET/AFP
STORY – Weakened by the Buitoni scandal, Nestlé is employing a strategy already used for its activities in cereals, yogurts, ice cream and charcuterie.
The Buitoni contaminated pizza scandal continues to have cascading consequences for Nestlé. On March 30, the world leader in the food industry announced its intention to close its factory in Caudry (Nord).
It is on this site that had been produced, at the beginning of 2022, frozen pizzas Fraîch’up de Buitoni infected with the bacteria E. coli. A health scandal at the origin of the contamination of 56 people, which caused the death of two children. What trigger the opening by the Paris prosecutor’s office of a judicial investigation for manslaughter and involuntary injuries. And plunged frozen pizza sales by 20% in France, a market where Buitoni was the arch-leader.
Read alsoBuitoni case: the boss of Nestlé France comes out of silence and makes an act of contrition
Nestlé France has also signed an agreement with the families of victims. “Each of the persons concerned will receive a compensation proposal which will follow a medical assessment and which will take into account, in an equitable manner, the seriousness of the damage and each situation”, specified…
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