Ahn Hyo-seop Showcases Samsung’s Vision for Immersive Home Entertainment at CES 2026
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Samsung is redefining the home viewing experience, and actor Ahn Hyo-seop got a first look at the innovations driving that transformation at CES 2026 in Las Vegas. As the company’s TV Ambassador, Hyo-seop explored a range of new technologies designed to blur the lines between the cinema and the living room, from breathtaking displays to AI-powered personalization.
Actor Ahn Hyo-seop understands the power of a well-crafted scene, but at CES 2026, he experienced that impact from a new perspective – seeing those moments come to life through a truly cinematic home-viewing experience. Visiting Samsung Electronics’ The First Look 2026 exhibition, Hyo-seop explored technologies aimed at making watching, listening, and interacting more immersive and personal.
Micro RGB TV: A Cinematic Leap for the Home
The centerpiece of Samsung’s exhibit was the 130-inch Micro RGB TV, awarded the CES Innovation Awards 2026 Best of Innovation. Built with sub-100-micrometer red, green, and blue LEDs and a seamless floating-screen design, the television delivers exceptional clarity and color depth. “When I watch movies at home, there are always moments where I think ‘This really should be in a theater,’” Hyo-seop remarked. “But with a screen like this, I feel like you could fully immerse yourself at home.”
Inspired by Samsung’s 2013 design legacy, the 130-inch model blends cutting-edge technology with an elegant aesthetic, positioning it as both a display and a statement piece. .
AI-Powered Viewing with Vision AI
Samsung’s new Vision AI suite of intelligent viewing features tailors picture and sound based on content and user preferences, promising a smarter and more personalized experience. Hyo-seop was particularly impressed by AI Soccer Mode, which uses real-time scene analysis to optimize visuals and sound, enhancing ball motion and adjusting commentary volume. Viewers can also access stats and player bios in real-time through the Vision AI Companion.
“The AI Sports feature caught my eye right away,” Hyo-seop stated. “I honestly thought this could be the next generation of how we experience sports.”
Sound and Style Converge with Music Studio 5
Among the showcased products, the Music Studio 5 Wi-Fi speaker, a collaboration with French designer Erwan Bouroullec, resonated with Hyo-seop. A self-described speaker enthusiast, he was captivated by its design and sound quality. “I already have six or seven speakers at home, so I was really trying to hold back, but the Samsung Music Studio products made me lose my self-control,” he confessed.
The Music Studio 5 also received recognition as Best Home Audio by CNET in its Best of CES 2026 awards, solidifying its position as a premium audio and design offering.
Expanding Entertainment Horizons: Fender Play TV and The Freestyle+
Samsung is also expanding its entertainment ecosystem with innovative applications. Hyo-seop tested Fender Play TV, a guitar-learning app now available on larger screens, offering a more immersive music-learning experience. “Seeing a guitar at the exhibition today and picking it up after a long time brought back a really nice sense of nostalgia,” he shared. “It’s a hobby I used to really enjoy, but I put aside for a while. It definitely made me want to start again.”
The Freestyle+, a portable projector with a twice-as-bright display and AI OptiScreen technology, also garnered attention, earning praise from CNN Underscored as Best of CES for its seamless setup and conversational content interaction. .
A Vision for Connected Experiences
Reflecting on his experience, Hyo-seop emphasized the significance of Samsung’s approach to technology. “It’s an honor to start 2026 as a Samsung TV Ambassador,” he said. “Today reminded me why Samsung has stayed the global leader in TVs for 20 years — it’s not just about the technology. It’s about creating experiences that connect with people.”
And just like that, the actor known for bringing characters to life on screen walked away with a deeper appreciation for the screen itself.
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