BERLIN, February 11, 2026 — The proliferation of convincingly fake videos and audio, easily created with today’s technology, is raising serious concerns about the future of information, and the ability to discern truth from fabrication.
The Rising Threat of Manipulated Content
Experts warn a surge of altered media—from harmless pranks to deliberate disinformation—is on the horizon.
“There will never be perfect regulation.”
Jörg Schieb, WDR AI expert
Jörg Schieb, an artificial intelligence expert with WDR, anticipates a significant increase in manipulated content, ranging from lighthearted advertising campaigns to more insidious attempts at targeted disinformation. He notes that the tools required to create these fabrications are becoming increasingly accessible, affordable, and sophisticated.
Beyond effective regulation, Schieb believes two key measures are essential: mandatory technical watermarks embedded in AI-generated content to establish provenance, and substantial investment in media literacy initiatives. “Everyone has to learn to look critically. Because honestly: there will never be perfect regulation.“
How ARD is Addressing Artificial Intelligence
When ARD utilizes artificial intelligence, a strict set of guidelines are enforced. According to point 3 of the ARD principles for dealing with artificial intelligence, the organization prioritizes maintaining public trust in its journalistic output.
“Trust in our journalistic content is our most valuable asset. We also ensure editorial control and compliance with journalistic principles of care when generative AI supports us in creating journalistic content. The journalistic responsibility lies with people, not with the system. We label the use of generative AI according to transparent rules.”
- AI-generated content presents both opportunities and risks.
- Experts foresee a rise in manipulated media, from harmless to harmful.
- Technical watermarks and media literacy are crucial defenses.
- ARD has established guidelines to ensure responsible AI use.
