Apple Music Scores Super Bowl Halftime Sponsorship, Offers 3 Months Free to New Subscribers
Apple Music is capitalizing on its Super Bowl halftime show sponsorship with a generous offer: three months of free access for new users, aiming to bolster its subscriber base and challenge market leader Spotify.
Apple is once again set to sponsor the highly anticipated Super Bowl halftime show, and to coincide with the event, the tech giant is launching a compelling promotion designed to attract new subscribers to its Apple Music streaming service. The offer, providing three months of complimentary access, is positioned as an “irresistible” incentive for those who haven’t yet experienced the platform.
The move comes as Apple seeks to strengthen its position in the competitive music streaming landscape. According to a company release, the extended trial period – up from the previous one-month offering – is intended to give potential users ample time to explore the service’s features and benefits. The promotion can be activated immediately and remains available through February 24, providing a window of opportunity even after the Super Bowl airs.
To redeem the offer, users must sign up as new subscribers via an iPhone, iPad, Mac, Apple Vision Pro, or even an Android device. Both the individual plan, currently priced at €10.99, and the family plan, at €16.99, are eligible. The Family Sharing feature allows up to six people to share a single subscription, each with their own personalized library and recommendations.
Apple Music boasts a catalog of over 100 million songs, available for ad-free listening and offline download. The service also distinguishes itself with features like spatial audio, lossless audio quality, and exclusive content from popular artists. Furthermore, subscribers gain access to the dedicated Apple Music Classical app, catering to enthusiasts of classical music.
“This is an opportunity that Apple takes advantage of to convince other users,” one analyst noted, highlighting the strategic timing of the promotion. The competition with Spotify is particularly fierce, with the Swedish company currently holding a significantly larger market share. A key differentiator between the two services is Spotify’s continued offering of a free, ad-supported tier, a feature Apple Music has yet to adopt.
However, Apple has been steadily enhancing its service with innovative features, particularly appealing to audiophiles. The introduction of lossless music format support has been a significant draw for discerning listeners. Recent additions include a karaoke mode – even allowing for duets – dynamic artwork during playback, and the ability to access song lyrics offline.
“If you haven’t tried Apple Music, this is the moment you’ve been waiting for,” a senior official stated, emphasizing the value proposition of the current offer and the platform’s evolving capabilities.
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