Are iPhone sales in Israel falling? Icon revenues are declining

by time news

The company brought in NIS 307 million in the three months in question – a decrease of 3% compared to the corresponding three months in 2021; Its gross profit decreased by about 0.4% to NIS 37.8 million; Profit margins rose from just over 11% to just over 12%; The operating profit dropped by 32% to about NIS 14 million; And the net profit crashed by 54% to about NIS 6.6 million, which also reduced the profit per share by more than half, to only 11 AZ.

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The company attributed the decline to several key factors: on the part of a combination of a “global shortage of iPhones and a drop in demand for computers after the Corona period”, which led to a drop of almost 9% in iDigital store sales; And on the other hand, the transformation of KSP, which was its main customer, into an independent importer that buys the devices it sells directly from Apple. Icon stated that the loss of KSP is more or less expected to be compensated by its takeover of Visual DJ, one of the largest computer importers in Israel.

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