Arthur M. Blank’s Letter to Fans | [Company Name]

Falcons owner Announces Sweeping Organizational Changes Aimed at Championship Contention

The Atlanta Falcons are undergoing a meaningful overhaul, with owner Arthur M. Blank outlining a thorough plan to revitalize the franchise and return it to championship contention. The proclamation, made Thursday, details a restructuring of football operations, including the search for a new head coach and general manager, and the creation of a new “President of Football” position.

Blank acknowledged the team’s recent shortcomings, stating, “No statement can change the disappointment of the past several seasons.” He took full duty for the team’s performance, emphasizing that accountability “cannot be shared or softened.”

The changes stem from a two-month “health assessment” of the entire football operation, conducted with the assistance of Sportsology Group. This assessment revealed the need for adjustments across the organization to achieve sustained success.

Did you know? – Arthur Blank purchased the Falcons in 2002 for approximately $545 million. The franchise is now valued at over $7 billion, according to Forbes.

New Leadership Structure to Prioritize Football Decision-Making

A key component of the restructuring is the introduction of a new President of Football, a position that will oversee all football-related decisions.According to a company release, the new leader will report directly to Blank and will have final authority on all football matters. The head coach and general manager will both report to this individual, fostering a collaborative leadership team.

The Falcons have retained ZRG Partners and sportsology Group to assist in the searches for the head coach and general manager roles, respectively. The organization will also seek insights from across the NFL to identify candidates who understand the evolving landscape of the game.

Pro tip – Accomplished NFL front offices prioritize data analytics and scouting to identify player strengths and weaknesses, maximizing draft and free agency value.

Executive Shift: Beadles Elevated to CEO, McKay Focuses on AMBSE Initiatives

In a related move, Greg Beadles has been promoted to President and CEO of the Atlanta Falcons, succeeding Rich McKay. Beadles will oversee all business affairs while collaborating with the new President of Football to support the team’s on-field performance.

McKay’s role is shifting to focus on broader initiatives within Arthur M. Blank Sports and Entertainment (AMBSE), including preparations for the 2026 FIFA World Cup and the NFL’s 2028 Super Bowl at Mercedes-Benz Stadium (MBS), as well as the progress of a new training facility for AMBSE’s forthcoming National Women’s Soccer League (NWSL) franchise, launching in 2028. McKay will also continue his long-standing involvement with the NFL Competition Committee and assume the role of chair of the Metro Atlanta Chamber of Commerce board in 2026.

Reader question – What is the role of the NFL Competition Committee? It proposes and votes on rule changes to improve player safety and game quality.

Implementation Timeline and Commitment to Fans

The implementation of these changes will unfold in the coming weeks and months,leading up to the 2026 season. Sportsology will continue to assist with the front office restructure. Blank emphasized a commitment to swift action, stating the organization is “laser-focused on filling these key roles and others with outstanding talent.”

“I understand trust is built through action, not words,” Blank stated. “Honesty, effort and accountability must be reflected in the way this organization operates and performs.” He expressed confidence that the new structure and leadership will position the Falcons to contend for championships.

Despite the disappointment of missing the playoffs this year, blank remains optimistic about the team’s core of veterans