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Australia’s dominant 4-1 victory in the 2025-26 Ashes test cricket series didn’t just capture headlines-it shattered streaming records for domestic partner Kayo Sports.
Record Viewership for the Summer of Cricket
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The recently concluded Ashes series saw a 31% year-over-year increase in total audiences on Kayo Sports, compared too the 2024-25 Australia vs. India test matches.
- Kayo Sports recorded 1.3 billion minutes streamed during the five-test series.
- The Melbourne, Brisbane, and Perth test matches generated the highest-average audiences ever for Kayo.
- The Adelaide test match achieved the highest-ever audience for a test from that venue.
- The series concluded in Sydney earlier this week.
A staggering 1.3 billion minutes of the series were streamed on Kayo Sports, culminating in the final test in Sydney. The broadcast partnership between Kayo Sports and Seven Network, established through a seven-year deal with Cricket Australia in early 2023 and running through 2031, proved a winning formula for reaching fans.
A Important Jump in Engagement
Compared to the 2021-22 Ashes series, which Australia also won 4-0, viewership on Kayo Sports surged by an impressive 112%. The Melbourne, Brisbane, and Perth matches specifically drew the largest average audiences Kayo has ever recorded for a test match. adelaide’s match, simultaneously occurring, set a new benchmark for audience size at that venue.
“The enormous crowds and audiences for the series were beyond even our most optimistic forecasts, and we’re delighted that so many Australians enjoyed the action in brilliant stadiums, on the couch or at the beach,” said Todd Greenberg, chief executive at Cricket Australia.
Steve Crawley, managing director of Fox Sports, added, “It was an exhilarating series with twists that no one could have anticipated, and Australians turned to Fox sports in record numbers to watch another chapter in one of the world’s greatest rivalries. The success of this series on our platforms reflects the deep connection audiences have with our coverage, alongside the strength of cricket across the country.”
Looking Ahead to the Big Bash
As the Ashes conclude, attention now turns to the Big Bash League Twenty20 competition, which will continue to be shown on Foxtel platforms. The final is scheduled for January 25. Foxtel also recently reported strong viewership numbers for its coverage of the 2025 Supercars motor racing season, alongside Seven.
