The Barça has redeployed a giant advertising canvas in Madrid with a new message that leaves no one indifferent: “Raúl is ‘culer'”. The banner plays with the name of the emblematic former Madrid capián Raul Gonzalez, next to the blue and scarlet colours, the club’s shield and an address, that of the new ‘Barça Store’ which was inaugurated today in the Spanish capital.
Raúl is culer pic.twitter.com/4ubESPdtf4
— FC Barcelona (@FCBarcelona_es) December 1, 2022
In the campaign of the last elections for the presidency of Barça, the then candidate John Laporta He already used a giant canvas to give a media boost to his candidacy, with the message: “Looking forward to seeing you again.”
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Last July, during Barça’s pre-season in Las Vegas, An advertising banner was also taken down, in giant screen format, in a skyscraper in the US city, two days before the classic of the July 23 between Barcelona and Real Madrid. The giant screen kept changing messages and characters to make the advertising spot more dynamic, among the different slogans there was one directed at the eternal rival: “Calm down, Merengues, what happens in Las Vegas stays in Las Vegas.”
Inauguration
The new ‘Barça Store’ in Madrid is located in the Arenal street number 9 and it was inaugurated by the vice-president of FC Barcelona’s marketing area, Juli Guiu, and former Barcelona player Luís García.