Boursorama becomes BoursoBank: “Why stop now in our conquest? »

2023-11-05 14:03:31

Don’t call it Boursorama anymore! Owned by Société Générale, the digital bank has decided to be more in line with the times by renaming itself BoursoBank since October 2. “It’s an evolution, not a revolution,” emphasizes Xavier Prin, the marketing director. We are capitalizing on the shorter Bourso, which was already used by our customers. And we affirm our banking identity with the word bank, by distinguishing ourselves from Boursorama, our information site. »