“Brands can be tools for transformation in people’s lives” -Tânia Jardim

by time news

2023-11-22 23:16:08

News from Angola The marketing director of the company Refriango, Tânia Jardim, considered today, in Luanda, that brands can be tools for transformation in people’s lives, which is why Blue invests heavily in social responsibility initiatives.

By: Mateus Sorte

Speaking at a press conference, which marked 18 years of existence of the first soft drink produced in Angola, the person in charge highlighted several projects developed, with emphasis on support provided to the Lucrécia Paim Maternity Hospital and the Oncology Center with water supply for users and fruit. , for the latter’s patients.

He highlighted that Refriango has contributed food and technical support, as well as scholarships, to young people from three orphanages after reaching the age of majority and facilitating their entry into the job market.

Tânia Jardim also believes that with the implementation of the VoleiBlue project, launched in 2013, with an annual impact on three thousand students between the ages of eight and 12, the practice of volleyball in the country has developed.

Blue is the first 100% Angolan soft drink brand, a pioneer of Refriango, produced for 18 years throughout the national territory, as well as in member countries of the SADC region such as Mozambique, Cape Verde, Democratic Republic of Congo (DRC), Namibia, (Africa), Portugal (Europe) and China (Asia).

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