The following audiences are large, and the money bag is considerable.
That celebrities, influencers, and TV personalities have built large followings on social media is not new.
Devoted fans almost get to be a fly on the wall. But where these personalities choose to share is no coincidence.
This article covers the celebrities with the largest followings on the “new” platforms,thus reaching the youngest target audience.
Making Money off curiosity
TV 2 has previously discussed social platforms, including Snapchat, where it has become more lucrative to make money then ever before.
Revealing Wild Daily Earnings on Snapchat
Most recently in May, host and VGTV profile Mads Hansen (40) spoke out when Sofie Steen isachsen (29), better known as Sophie Elise, frequently shared with her Snapchat followers as she became a mother.
Hansen argued that the prominent influencer used her son as bait to get as many clicks as possible – and thus, more money in her cash register.
– To earn money, many influencers want people to come over to Snapchat, wich is natural and totally fine. But it appears very calculated and, in my opinion, cynical to use your son as “clickbait.” Like, for example: “want to no my son’s name? Follow me on Snapchat.” And I just think that’s silly, he stated to “good Evening Norway” at that time.
Isachsen has been active on social media for many years and has always had good earnings to show for it. However, this article will not focus on the veterans in the industry, but on those who have emerged more recently and utilize the newer platforms.
In 2018, the popular platform TikTok took off in Norway when it became available to Norwegians. Here, it is wholly different names than the classic influencers that emerge.
What the rest of the Influencers Earned in 2023
– Among active users across all 15 social media platforms we measure, TikTok is the most beloved platform in norway, and actually in the Nordic countries, Nathalie Eyde Warembourg, managing director of Ipsos Norway, stated to TV 2 last year.
From 2020 to 2022, the number of Norwegian TikTok users more than doubled.
Many influencers have enjoyed the effects of this phenomenon.
Oskar Westerlin
Instagram: 298,000 followers
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With over 800,000 followers on TikTok, influencer Oskar Westerlin (28) benefits from this following.
On Snapchat, over 250,000 follow the 28-year-old’s occasional wild antics, while on youtube he has nearly 82,000 subscribers, and on Instagram nearly 300,000.
INFLUENCE: Oskar Westerlin has large followings on a number of social platforms. Photo: Hanna Kristin Hjardar / TV 2
Together with his friend Jørgen “Jølle” Fjeldberg, he started the company fjeldberg Westerlin AS, where he is the CEO. The duo has quickly achieved great success.
westerlin reported about half a million kroner in income in 2022. In 2023, his income has doubled. The 28-year-old was reported to have 0 kroner in wealth in 2022. In 2023, he is reported to have one million kroner.
See what Westerlin and several other young profiles earn in the overview below.
NB: The figures in the tax lists might potentially be misleading for various reasons,read more about this here.
Scroll through the dropdown menu for a complete overview of participants’ income, wealth, and tax.
Sofie Vollan and Idunn vollan
Instagram: Sofie 148,000 followers / Idunn 113,000 followers
Snapchat: 39,400 followers
TikTok: Sofie 444,500 followers / Idunn 189,900 followers
The twins Sofie and Idunn Vollan (21) signed modeling contracts when they were 14. Today, the women from trondheim are doing great, both nationally and internationally.
In an interview with VG, the twins shared about notable changes over the past two years.
– Before, we worked 24 hours a day and did that for two years. If we want to do this for a long time, we have to work less, Idunn Vollan stated.
<img class="image__img lazyload" itemprop="image" title="Photo: erik Monrad-Hansen / TV 2"SUCCESS: Idunn and Sofie Vollan signed with modeling agencies in Paris and London. Here at the Elle gala earlier this year. Photo: Erik Monrad-Hansen / TV 2
The twins have quickly made a name for themselves on social media – including TikTok, where they have over 400,000 (Sofie) and nearly 200,000 followers (Idunn). On thier Snapchat account “Vollan Twins,” the women share about their life with around 35,000 subscribers.
The twins are reported to have between approximately 300,000 and 400,000 kroner. In the tax lists for 2022, their income was between 30,000 and 70,000 kroner.
Sebastian Brevik
Instagram: 62,000 followers
Snapchat: 55,000 followers
TikTok: 151,600 followers
To his over 150,000 TikTok followers, Sebastian Brevik (26), also known as “Barisbrevik,” has created controversy on several occasions. Most recently in July last year, the 26-year-old was kicked off the platform.
Since last summer, Brevik has frequently shared his experiences with buying and selling crypto with his followers. The Trønder has been working his way up in the digital market for five years. Most recently in November, when Donald Trump won the presidential election in the USA, Brevik benefited from the victory – in the form of crypto.
CONTROVERSIAL: Sebastian Brevik has faced some storms regarding the content he has shared on his platforms. Photo: Goran Jorganovich / TV 2
When the Trønder participated in “Norway’s Dumbest” this fall, he developed a friendship with social commentator Elin Ørjasæter (62). This has led him to step into a completely new role as a lecturer at Kristiania University college, focusing on cryptocurrency and blockchains.
– People often ask how they can get rich as quickly as possible, and I understand why they ask that, but it’s a typical mistake. That makes it easy to get burned. I will focus on the more fundamental aspects of crypto, Brevik told TV 2 in September.
Brevik was reported to have 0 kroner in wealth in 2022. In one year, his wealth has skyrocketed to over two million kroner.
Lovise Lohne
Instagram: 98,000 followers
Snapchat: 60,300 followers
TikTok: 785,000 followers
21-year-old Lovise Lohne took social media by storm in a short time. In her social channels, she shares about her life as a young mother. Lohne became a mother at the age of 16.
In an interview with VG in February, she stated that sharing about her motherhood experiance proved to be a turning point for her.
However, in this year’s tax list, the 21-year-old is reported with 13,000 kroner in income and 0 kroner in wealth.
Lohne has nearly 800,000 followers on TikTok, 60,000 subscribers on Snapchat, and nearly 100,000 followers on Instagram.
sander Austad Dale
Instagram: 65,000 followers
YouTube: 179,000 followers
One who is succeeding on an old platform, YouTube, is Sander Austad Dale (26), better known as “Randulle.”
Even though this is not among the new platforms, he has a young following, similar to the profiles mentioned in this article.
Unlike many of the influencers mentioned in this article, he has had great success in the football and gaming world. On his YouTube channel, he publishes interviews about football in the podcast “Clean Sheet.”
In the tax lists for 2022, Dale was reported with an income of nearly 300,000 kroner and a wealth of about 30,000 kroner.
The 26-year-old has made a leap in both income and wealth and is now reported with over half a million kroner in both categories.
In 2022, Mokel became a name on everyone’s lips when he provided vocals for Ballinciaga’s superhit “Dance on the Table.” Since the song was released, it has been streamed over 53 million times.
Mokel sees a huge leap in his income compared to the previous year – from about 300,000 kroner in 2022 to over 1.5 million kroner in 2023.
In April 2022, Mokel shared that the pop group owed him between 70,000 and 80,000 kroner in payment for the streaming.Not long after, the pink-masked trio shared that it was all a stunt.
– The thing about the money isn’t true. We didn’t realize it was serious to joke about. A lot of tabloid news isn’t always that true, the trio stated to VG.
Recently, influencer Jenny Huse (23) confirmed to TV 2 that she and her boyfriend had bought a home.
According to the listing on Finn, the apartment had an asking price of 6.3 million kroner. The couple will move in during December. huse and her partner each own an apartment, both of which are to be rented out.
In addition to being an influencer, Huse is a student and hobby investor. She also runs her own lash buisness.
In 2022, Huse was reported with over one million in wealth. However,in 2023 she is reported with 0 kroner.
To her nearly 70,000 Instagram followers, she emphasized that the money did not come from being an influencer as she shared about the home purchase.
– I don’t think it’s a real job, she told her followers.
– This is the second apartment I have bought during my studies. Which means anything is possible, even for girls from minority backgrounds from the East End. And NO, the money isn’t from influencing. Just “regular” work and investments
huse has nearly 250,000 followers on TikTok.
Julie Lorentzen and Camilla Lorentzen
Instagram: julie 2 million followers / Camilla 1.2 million followers
TikTok: Julie 5.2 million followers / 1.6 million followers
The influencer couple Julie (29) and camilla Lorentzen (35) recently shared with their Instagram followers that they are expecting their second child.
The couple,who married in 2022,has nearly seven million followers combined on their TikTok profiles.
In TV 2’s tax list of social media profiles,the couple tops the income chart. Julie Lorentzen with about 2.5 million kroner in income, and Camilla Lorentzen with nearly 1.7 million.
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The ladies primarily share about their lives in English,as a large part of their following is international.
– We have worked hard and we have worked our way forward.I notice that more people want to talk to us, and send emails, Camilla Lorentzen stated to nettavisen at last year’s Vixen Awards.
Henrik Oven
Instagram: 93,000 followers
Snapchat: 167,800 followers
TikTok: 349,100 followers
One of this year’s hot topics has been the much-discussed humor venture “the Boys,” where Oskar Westerlin,Sebastian Brevik,Snorre Klanderud (29),and Henrik Viken (23) share weekly YouTube videos with their 83,000 subscribers.
However, Oven explained to “Good Evening Norway” that he chose to withdraw from the concept because it was not compatible with the content he really wanted to create.
– I do more character humor, sketches, and so on, so it didn’t quite suit me. Nothing worse than that. All the guys are still good friends.
The 27-year-old is reported with an income of approximately 1.5 million kroner and a wealth of about 700,000 kroner.
Since 2022, his income has increased nearly fivefold. In the 2022 tax list, he was reported with approximately 350,000 kroner in income. His wealth was reported as 0 kroner.
Oven,who is also known as “Groggymenn2” on TikTok,has about 350,000 followers on the platform. The 27-year-old broke through with the alias “Henrik von Grogg,” where he made impersonations of what life was like as a “keeg.” On Snapchat, he has nearly 170,000 followers.
Snorre Klanderud
Instagram: 45,000 followers
Snapchat: 65,600 followers
Together with Oskar Westerlin, Snorre Klanderud, also known as “Snorrepus,” has developed the universe they call “The Office.”
On YouTube, they have about 70,000 subscribers, and the show is followed by approximately 140,000 on Snapchat.
Klanderud himself has about 45,000 followers on Instagram.
The 29-year-old is reported with about the same income in 2023 as in 2022 – around half a million.
Henrik Viken
instagram: 81,000 followers
TikTok: 227,200 followers
Henrik Viken has about 230,000 TikTok followers and over 80,000 on Instagram. In October, he told VG that he would visit 31 countries in 31 days – something that would cost him over half a million kroner.
At the same time, he stated that you can earn way too well on Snapchat.
– It’s a crazy industry. The more fun I have, the more I earn.
The 23-year-old is reported to have approximately the same income for 2023 as in 2022. However, his wealth has increased by a massive two million kroner, from about 4.5 million kroner to just over six million.
Tim Kristian moen
Instagram: 114,000 followers
Snapchat: 106,900 followers
TikTok: 218,400 followers
youtube: 50,800 followers
Influencer and “The Bloggers” profile tim Kristian moen (24) has seen an increase in income as 2022. At that time, he reported an income of nearly 700,000 kroner. His income now exceeds one million kroner.
Moen primarily shares about makeup and beauty with his followers.
MAKEUP ARTIST: Tim kristian Moen gladly shares makeup and beauty tips with his followers. Photo: TV 2
In November, the influencer shared that he is engaged to his girlfriend, Steffen.
Moen’s wealth has approximately tripled, from just over 200,000 kroner in 2022 to just over 700,000 kroner in 2023.
Kristjana Vera Mjallardottir
Instagram: 24,000 followers
Snapchat: 99,200 followers
TikTok: 133,000 followers
In 2022, influencer Kristjana Vera Mjallardottir (23) reported an income of around 700,000 kroner. According to the tax list for 2023, the 23-year-old has increased her income to just over one million.
Mjallardottir was further reported to have about 350,000 kroner in wealth. For 2023, she is listed with 0 kroner.
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gard Øksendal
Instagram: 9262 followers
TikTok: 164,400 followers
TikTok profile Gard Øksendal (27), known under the name “Mankegård,” created significant engagement when he walked from Svinesund to Langesund in 2023 to raise money for Mental Health Youth.
– For me, I have experienced the effect of proper and good treatment, and what it can do for a life. Therefore,I thought that this chance is something others deserve. This has become a mix of an attempt to raise money and destigmatizing talking about mental health,he stated to “Good Evening Norway” at that time.
Øksendal previously worked in the music industry as a manager. Now he has made TikTok his livelihood.
According to the tax list figures, it truly seems that the 27-year-old is benefiting from the choice. In 2022, he reported an income of approximately 150,000 kroner. Now Øksendal is reported with nearly 900,000 kroner.
His wealth has also increased, from around 200,000 kroner in 2022 to over 750,000 kroner in 2023.
Oda Rikheim
Instagram: 83,000 followers
Snapchat: 89,300 followers
TikTok: 231,200 followers
Oda Rikheim became well-known when she, along with Linnea Løtvedt (24) and Anny Isabella Øvrehus (23), started the girl group “baddies.”
In 2023, Løtvedt left the group, after which Øvrehus and Rikheim continued with the “Baddies” name.
Shortly after the “Baddies” uproar, romance rumors arose between Rikheim and artist Kevin Lauren (36).
In August this year,the duo confirmed that they were a couple and explained why they kept the romance hidden.
– It’s fun to play a little into the mood and create some excitement in everyday life, and to be a little mysterious, Rikheim told TV 2 during this year’s Reality Awards.
GIRLFRIENDS: Kevin Lauren and Oda Rikheim confirmed their relationship in August. Photo: Kristiana Qarri / TV 2
Rikheim has previously admitted that both she and Lauren played into the romance rumors, the more they were hyped up.
– We have of course hiked it up, and people like it. It’s insane how much people care and how many views one gets if they post a video together, she shared in the podcast “Chit Chat with Helle.”
In the tax lists, she is reported with a wealth of just over 500,000 kroner, which is a significant increase from the previous year – when her wealth was around 150,000 kroner.
Spetalen
The Spetalen family traditionally ranks high on the tax lists. Øystein Stray Spetalen (62), father to Christian, Sophie, and Jenny Spetalen, boasts an investor career that has yielded good returns.
The daughters Jenny Stray Spetalen (22) and Sophie Stray Spetalen (23) have stepped into the limelight in recent years.
Jenny Stray Spetalen:
Instagram: 64,500 followers
Jenny Stray Spetalen is reported with a wealth of around 51 million kroner. This is an increase from the previous year, when her wealth was about 42 million kroner. Her income is approximately the same, at around 160,000 kroner.
Sophie Stray Spetalen:
Instagram: 118,000 followers
Snapchat: 146,000 followers
TikTok: 138,800 followers
Sophie Stray Spetalen is reported with a wealth of around 35 million kroner, which is an increase of about seven million from 2022. Her income has increased by approximately 50,000 kroner.
MILLIONAIRE HEIR: Sophie Stray Spetalen on the red carpet at the Villoid awards earlier this year. Photo: Frode Sunde / TV 2
Earlier this year, Sophie shared that she had signed with the record label Rolig Records.
See what the rest of the billionaire family has in income, wealth, and tax in the overview below.
How has Oda Rikheim’s financial success impacted her career as a social media influencer?
Was a mutual decision to keep things private at first because we wanted to enjoy our relationship without external pressures, Rikheim shared in an interview.
With a follower count of over 83,000 on Instagram and approximately 231,200 followers on TikTok, Oda Rikheim has built a important online presence. Her involvement in the girl group “baddies” has contributed to her popularity.
In terms of her financial standing, Rikheim has also seen an increase in her income over the last year, moving from around 400,000 kroner in 2022 to close to 700,000 kroner in 2023. This growth reflects her rising influence and engagement on social media platforms.
As she continues to share her journey and experiences with her followers, including her recent relationship and endeavors as part of the “Baddies,” Rikheim’s influence in the influencer industry is undeniably on the rise.
Conclusion
The landscape of social media influencers continues to evolve, with figures like Snorre Klanderud, Henrik Viken, Tim Kristian Moen, Kristjana Vera Mjallardottir, Gard Øksendal, and Oda Rikheim showcasing how talent, creativity, and authenticity can lead to ample financial success and robust followings. Each of thes influencers not only engages with their audience but also seeks to raise awareness for various causes, enhancing their impact beyond entertainment.
