2024-01-31 13:05:55
The year 2024 opens with good news for the young crowd. The consumer platform 1824, which currently has around 250,000 young people aged 18-24, is launching a new credit card together with Max.
Club 1824 members will be able to issue the new credit card, which is exempt from card fees, with a digital and immediate issue with the digital wallet and mobile payment. The card will offer them unique benefits and promotions.
One of the benefits is a NIS 70 joining gift to be redeemed in the 1824 application. Also, exclusive discounts and promotions in a special area for credit card holders, a premium subscription that provides additional deep discounts at no cost (worth approximately NIS 120 per year), exemption from card fees, regular discounts for Israeli brands in of studies, fashion, shopping, culture and leisure, financial services that Max offers to its customers and more.
1824 was established about 5 years ago by the entrepreneurs Guy Ezra (CEO and co-founder) and Nissim Ezra (co-founder) and is a multi-channel platform, through which you can find extensive collaborations with businesses looking for direct access to a young audience.
Guy Ezra (Photo: Tom Baigel)
Guy Ezra, founder and CEO of 1824: “We founded 1824 based on our many years of familiarity with young audiences and their needs. Today’s young people are more digital, more understanding and more thoughtful, therefore their connection with the platform that gives them access to a multitude of options in a wide variety of fields, At more accessible prices, it is natural for them. The launch of the credit card is a very exciting moment for me. I am happy about the cooperation with the Max company, which allows us to expand the services and the value proposition we give to our customers, thus deepening the relationship we have with them even further.”
Rafi Shaoli, VP of private customer marketing at Max: “We strive to be the first choice of our customers at every stage of their lives and the new card provides an accurate response to the needs of this age group. The young audience we are addressing together with 1824 is taking its first steps in citizenship and adult life, also in the financial aspects. This is a completely digital audience, which on the one hand really likes to hang out and enjoy life, but it is also very important to them to save money and prepare for the future. It is excitement and pride to launch a card for young people who are the future generation of all of us, and are at the heart of national action in this challenging time.”
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