Corinne Gideon (Photo courtesy of Keshet)
The “Soda Stream” company, which manufactures household appliances for making carbonated beverages, and the “Story” clothing chain have announced an intriguing collaboration, as part of which a designed pop-up stand will be launched at the Story flagship store in Dizengoff Square, where a new Soda-Stream device will be sold for a limited time.
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Ahead of the launch, business partners and network influencers were invited to a morning of art, cocktails and fine music conducted by Israeli indie-pop ensemble Lola Marsh.
Jordan Harel, Stella Krioff and Noa and Yorka Photo: Shuka Cohen
The hosts, Stella Krioff, CEO of the company in Israel, Iris Yifrach, Marketing Director and Noa Vivorka, VP of Story, welcomed the guests and explained that the collaboration was born thanks to the common set of values ​​shared by the two companies, “one that connects design and lifestyle and message. My society and environment are strong. ”
Among the guests are: Avi Nussbaum, Yarden Harel, Korin Gideon, Yanai Frischer Gutman, Chef Omer Miller, Galit Gutman, Yonit Zuckerman, Tehila Rich, Bar Tsabari, Noa Wellman and more.
Noa and Yorka, Avi Nusseum, and Stella Krioff. Photo: Shin Cohen
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