2024-03-06 09:15:00
Pfizer: in Rome doctors, pharmacists and patient representatives discuss the scenarios of the “New Normality”
Evolution of Covid after the end of the endemic disease health emergency. Modest participation of the population in the vaccination campaign. The need to continue to protect the most fragile people, who remain exposed to the complications and long-term consequences of the infection.
They are the scenario data on which they compared themselves Roma representatives of the scientific societies, professional associations and patient associations gathered in the “coalition” who supported the campaign “Let’s face the New Normal together” supported by Pfizer with the aim of raising public awareness of the importance of not lowering our guard against Covid and of normalize coexistence with the virusthrough prevention and epidemiological surveillance.
The end point of the campaign, which in recent months has taken the form of advertisements published in the most important national newspapers and a television commercial starring Michele Placidoil Manifesto Together for the New Normalitysigned by all members of the Coalitionwhere they are suggested eight key points to face the post-emergency phase: from attention to the most vulnerable people, to equity in access to treatment and prevention, to support for research and health professionals, up to the fight against misinformation.
But what exactly is theNew Normality” what the campaign is about? It is the current phase, characterized by presence of the SARS-CoV-2 viruswhich we have learned to know and which, thanks to prevention, has lost part of its ability to cause a serious disease, but which continues to circulate and be part of our lives.
To change the characteristics of the CovidAccording to specialists, large-scale vaccination, antibody and antiviral therapies and the immunization acquired by large shares of the recovered population contributed.
Yet, even in this new phase, in the months of October 2023 – January 2024 alone there were over 600.000 new cases of COVID-19, 84.000 hospitalizations and beyond 4.000 deaths. Numbers far from those of the 2020-21 period, but which lead to delays in the treatment paths of patients with other pathologies and a significant burden for families and healthcare facilities.
Various factors have been invoked by doctors, pharmacists and patient representatives to explain the poor response to the vaccination offer. In light of this scenario, what could be the key to managing the living with Covid and enhance the vaccination and the virus containment tools, also validated by Pandemic plan just introduced?
The primary need is to remodulate communication on Covid and to consider it as an infectious disease that has seasonal peaks, as happens with the flu, and which in the peak phases must be contrasted with the resources of prevention and treatment.
Secondly, the coalition recommends that the next vaccination communication campaign for Covid be targeted at the elderly and frail population, indicating the specific benefits of vaccination, from the simple reduction of sick days to the prevention of hospitalization and complications. The role of the family doctor is fundamental in identifying among his patients those belonging to risk groups, promoting access to vaccination and, from this perspective, it would be desirable to provide the “active call” mechanism.
Activity of training/information aimed at doctors, pharmacists and nurses could guarantee a shared approach among all healthcare professionals to transmit clear and unambiguous messages aimed at encouraging the adoption of prevention measures for the protection of the most fragile people.
Finally, the coalition is available to take action for greater coordination between professional categories, scientific societies, institutions of all geographical areas, to promote the procurement, organization and communication of vaccinations.
The Manifesto “Together for the New Normality”
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