DECRYPTION – They are cutting operating costs and relying on their discount offer to cushion the new food price shock that is expected by the end of March.
While global inflation is beginning to fall thanks to the decline in energy prices, the same cannot be said for inflation affecting food shopping. A new surge in prices is expected in supermarkets, which will come on top of the 12.6% already observed in December.
“Given the requests for increases from our suppliers (between 10% and 25%) and our own additional costs, the risk is high of ending up with additional inflation of at least 10% this year”, fears Jacques Creyssel, the general delegate of the Federation of commerce and distribution.
For the moment, the consumption of the French in supermarkets does not drop, or little. In the fourth quarter, the number of products purchased fell by only 1.8%, according to the IRI institute. Customers adapt their consumption by buying fewer fresh products and more distributor brands. But for how long? For Christmas already, they offered themselves less foie gras, smoked salmon or champagne…
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