The new brand of Acciaierie d’Italia Holding that also graphically definitely turn the page on the ordeal of the main Italian steel industry after the long phase Ilva, commissioner management and ArcelorMittalItalia.
The new brand which, as a note informed yesterday, was selected from a shortlist of over one hundred different options and tends to emphasize the product on the one hand and on the other the deep bond with the country of the three production sites of Genoa, Novi Ligure and Taranto appeared with a advert in many newspapers to communicate to the market the change of company name of the group and its subsidiaries, announcement where the chief executive officer Lucia Morselli (pictured below) he recalled how after the entry of Invitalia with 38% in the share capital of AM InvevestoCo Italy the remaining 62% remains in the hands of the ArcelorMittal group “which no longer exercises management and coordination activities on AM InvestCo Italy”.
Too bad that, according to rumors, for the choice of the new logo it seems that the public shareholder just entered was not involved at all. Drafts, drawings and final choice: passages on which the state has not even reached the request for an opinion.
It will be that after the quarrels between the two shareholders in the shareholders’ meeting on the financial statements, with the consequent failure to form the BoD (there is still no call for the step corporate), the Invitalia representatives have not yet set foot in the company?
@andreadeugeni