Fantasy football with Blockchain: LaLiga enters Sorare and launches its NFTs
Also Luis Suarez e Karim Benzema together with almost 1000 other international players they enter the world of fantasy football with blockchain. Today announced the entry of the first and second division of La Liga, one of the largest football leagues in the world, on Sorare, the platform that allows you to collect stickers and play online with the most famous footballers in the world thanks to blockchain technology and NFT.
The partnership is a new step forward for Sorare, which for the first time enters into an agreement with one of the largest football leagues in the world that brings as a dowry to the leading club platform such as Real Madrid, FC Barcelona and Atlético Madrid. Today the French startup that counts 5000 active players per month on its platform in Italy alone, 90,000 in 160 countries around the world, owns 180 licensed football clubs, including global clubs such as Liverpool FC, FC Bayern Monaco, Paris Saint-Germain FC, e Juventus FC. Sorare is thus consolidating its position as a reference player in the nascent NFT sports space and has ambitious plans for the future, among its plans to become a partner of all 20 major leagues in the world by the end of 2022.
The collaboration with Sorare represents for LaLiga, which includes LaLiga Santander (first division) and LaLiga Smartbank (second division), an important signal: for the first time the football league moves in the NFT space, opening up to a new way of understanding the game of online football. A business that is rapidly gaining ground among enthusiasts from all over the world – Italy is second in terms of time spent on the platform – and which this year alone has produced a turnover of over 130 million dollars for sales on Sorare. of cards through blockchain technology.
Sorare’s cards are NFTs, which means that each card is unique and its ownership can be verified immediately via the blockchain. The combination of Sorare’s NFT technology with the ancient passion of sticker collecting is the greatest next-gen novelty in contemporary football. Through the collection, possession and trade of limited edition digital collectibles, Sorare has created a unique gaming experience where users can independently manage their game, build connections in the real world while always protecting and controlling their assets. in a safe space. Funders of the startup also football legends such as Gerard Piqué, Antoine Griezmann and Rio Ferdinand.
Thanks to this partnership, La Liga fans, collectors and fantasy football enthusiasts will be able for the first time to exchange and play freely with La Liga players’ digital cards, such as Antoine Griezmann dell’Atlético Madrid, Vinícius del Real Madrid and Pedri del FC Barcelona. Sorare’s mission is to build “the game within the game” and make the platform available to fans to celebrate, share and own their football passion.
Sorare’s next-generation gaming experience will help LaLiga and its clubs expand their international brand, reaching new audiences, including crypto enthusiasts, new markets like the US and Asia, where Sorare is booming , and fantasy players all over the world. The partnership also opens up a new revenue stream for LaLiga and its clubs, creating an entirely new licensing category: NFTs.
“We are always looking for innovative means to offer our fans new and exciting experiences and to expand the appeal of the biggest championship in the world. This partnership with Sorare does exactly that: it enables us to reach new audiences globally and gives existing fans more ways to get involved with the players and clubs they love. Sorare is currently NFT’s most exciting sports project and we are excited to work together to shape the future of football fandom. ” has spiegato Javier Tebas, president of LaLiga.
“NFTs are the future of global sports fandom because they allow fans to come together and feel an integral part of the sports they love. This partnership is not only a sign of Sorare’s growing leadership in the NFT sports space, it is an important signal of intent to be pursued. part of the sporting world that sees Sorare’s unique ability to connect fans with sport through NFTs. LaLiga is one of the best leagues in the world, with some of the most exciting clubs and footballers on the planet. We are very proud that they have become the our first ever partnership for football leagues and we look forward to working together over the next few years, ”says Nicolas Julia, CEO and co-founder of Sorare.