company BMW Presents at CES 2023 the next stage of the electric, smart and connected cars as part of a vision new class its. The Neue Klasse vision talks about the company’s electric cars that will reach the market starting in 2025 and will share common characteristics.
Last year we were exposed to the car for the first time BMW iX Flow Which came with alternating colors, all in shades of black and gray due to the use of E-Ink technology. This year the company unveiled the vehicle BMW i Vision Dee Which comes with impressive colors and the ability to change colors between 32 different colors.
The i Vision Dee vehicle is another step towards the realization of the Neue Klasse vision where Dee is the initials of Digital Emotional Experience – A digital emotional experience. The company wants to give all the passengers of the car, and especially the driver, a different driving experience, an experience that combines reality with augmented reality technology. In order to do this, the company uses Israeli technology of a company Gauzy which is embedded in smart transparent glasses. Gauzy knows how to display content on glass while maintaining the transparency of the glass. With this technology, BMW created a Head Up Display along the entire windshield. Due to the large area opened up to the company, it is possible to display almost anything you want, from a weather forecast, various data on the vehicle to safety displays related to autonomous driving.
The technology has also been integrated into the side windows of the vehicle and when the driver approaches the vehicle, his avatar is displayed on the glass and accordingly all the characteristics of the vehicle are adjusted for that driver. The avatar display can also be left on while driving so that the person driving next to the car will see the avatar and not the driver sitting at the wheel.
The interior of the vehicle allows augmented reality to be displayed on all vehicle windows and a reality different from the existing one by displaying layers of information on top of the existing reality. At the same time, it is also possible to receive smells that correspond to the augmented reality that is transmitted through the glasses, since the company has installed scent sprays that correspond to the transmitted reality.
As part of the innovative design BMW integrated the dashboard buttons below it and they light up by touching them and disappear back when the use is finished. The display of the disappearing buttons results in a futuristic and clean design of the vehicle’s interior.
The exterior of the car doesn’t fade either and now you can change the color of the car with the push of a button. The company has upgraded the E-Ink display and is now colorful with 32 different colors. At the same time as the color display, you can actually paint the vehicle in any design you choose.
According to BMW, many features introduced now will already be in commercial use in vehicles in 2025 as part of the Neue Klasse vision.
Finally: we recommend you to watch their two commercial videos, Schwarzenegger just won us over