2023-11-17 08:01:24
Why does a financial entity support projects related to the environment and cultural and social initiatives? To transform society through a financier with a business and management model based on values. With this objective, ethical banking offers products and services whose purpose is to improve society through the conscious use of money.
Every action, no matter how small, counts. That’s why not The number of people interested in and aware of social and environmental problems stops growing that society faces and that seek to be part of the solution. In addition to changing their consumer habits, these people are increasingly demanding that brands and companies get involved. According to the survey carried out by the strategic marketing agency Collabora Brands92% of those who responded believe that companies should be more committed to solving environmental problems, and 90% affirm the same regarding social problems.
The financial sector is a key player among organizations, and must also offer solutions to savers and investors who want their money to help transform and improve their environment. Economic activity has the capacity to drive the transformation of society.
The revolution of the financial system from within
Values-based banking aims to positively influence society, something that Triodos Bank has been doing for more than 40 years through products and services for those who decide to contribute to social transformation through their personal finances or investments. Triodos Bank’s business model is based precisely on putting its clients’ money to work to achieve this change.
The objective of the bank’s products and services is to become instruments of change and promote responsible consumption. They serve to finance economic initiatives that provide added value while facilitating individuals and companies to carry out their operations. With all this, the entity seeks a balance between profitability and care for the planet and the well-being of people.
To ensure that its clients’ money has a truly positive influence, the entity only invests in sustainable companies and only uses the “real” money of those who trust it with their money through savings or investment.
Criteria for investing in securities
The balance between Triodos Bank’s economic activity and the values that today’s society demands is possible thanks to the fact that the bank has marked a very clear line that differentiates it from others, that of investing in the values of sustainability, transparency, excellence and innovation. , which are the 4 pillars on which its activity is based and which allow it, in turn, to identify those sustainable sectors on which to focus its efforts and consolidate the most innovative companies and projects.
Similarly, Triodos Bank selects those real economy initiatives that provide added value in areas related to well-being, energy, resources, food and social issues and finances projects or assets identified within each organization around these transition issues.
In recent years, transparency has also been consolidated as a fundamental value. And to respond to this demand, the entity guarantees that each selected project complies with its investment policy and supervises the use made of the loans.
Real money for positive change
To achieve the positive change it pursues as a values-based bank, Triodos Bank only finances companies whose activity is focused on well-being, the proper use of resources, clean energy, organic food or social projects. In addition, its clients have specialized financial services and products in these sectors.
This has meant that the bank, since its founding in 1980, has promoted more than 6,300 companies and created positive impact in 80 countriesand has used 10.6 billion euros in loans dedicated to projects developed in Europe.
In Spain, the entity has helped more than 2,460 projects dedicated to social insertion, environmental education or the promotion of equality, vegetarian restaurants with organic products, organic cosmetics companies, building rehabilitation, environmental consulting, cultural initiatives or non-profit cooperatives based on collaboration with other entities.
All of these projects share with Triodos Bank the purpose of promoting the transformation of the economy and society towards a model in which people have the opportunity to have a full life on a prosperous planet.
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