Frigidaire Revolutionizes Guatemalan Homes with its New Line of Small Appliances

2023-12-08 04:58:52

In a context where the choice of appliances becomes a fundamental pillar for the well-being of Guatemalan homes, Frigidaire, recognized for its leadership in home solutions, takes a bold step by launching its line of small appliances. This launch not only represents a product offering, but an open door to practical and affordable solutions that simplify everyday tasks and improve quality of life.

Perspective Writing

According to data from Statista, the appliance market in Guatemala is projected to reach a value of US$41.8 million in 2023, with an expected annual growth of 13.62% between 2023 and 2027. Frigidaire strategically takes advantage of this dynamic market and the growing preference for efficient and practical appliances .

Frigidaire’s new line of small appliances responds directly to the changing needs of Guatemalan consumers, offering versatile and efficient products. Prioritizing energy efficiency, the brand recognizes its positive impact on emotional well-being by reducing financial stress and promoting stability in homes.

With a range of products designed for versatility and changing consumer needs, the line includes blenders with TruFlow™ blades and powerful 700W motors, pedestal blenders with TruFlow™ technology and 5L stainless steel containers, coffee makers with 24-hour timer hours and air fryers with 5L baskets. These appliances not only offer performance, but also add a touch of design, practicality and durability to every corner of Guatemalan homes.

Juan Bustos, Care Category Manager at Frigidaire Central America, points out: «With our new line of small appliances, we aspire to turn everyday household activities into transcendental and positive moments for Guatemalan families. “Every appliance is an opportunity to create meaningful emotional connections.”

These small appliances not only deliver performance, but also provide peace of mind with a 2-year warranty, reinforcing Frigidaire’s commitment as an enabler in homes. “We want the choice of our appliances to not only simplify tasks, but also generate a feeling of well-being in the home,” adds Bustos.

This launch represents a strategic step for Frigidaire, aligning itself with consumer trends in Guatemala and providing solutions that go beyond the functional, positively impacting the daily lives of Guatemalans. The brand consolidates its position as a leader in innovation and quality, offering consumers a new dimension of practicality and comfort in their homes.